Here, we successfully synthesized N-doped carbon nanotubes embedded with nickel-based nanoparticles on the top (N-CNTs/ E-NNPs) by directly procedural calcination of melamine and nickel foam at 520°C, 540°C and 700°C in Ar. When applied for oxygen reduction reaction (ORR), the onset potential and halfwave potential are 0.96 V and 0.86 V in 0.1 M KOH, comparable to that of the commercial 10 wt% Pt/C. Moreover, the hybrids possess higher stability and better methanol tolerance. Additionally, the Tafel slope of N-CNTs/E-NNPs is 76 mV dec À 1 in 0.1 M KOH, lower than 83 mV dec À 1 of the commercial 10 wt% Pt/C, demonstrating a good kinetic process. The remarkable features are mainly ascribed to synergistic enhancement effect from N-rich doped carbon nanotubes (N-CNTs) and embedded Ni-based nanoparticles on the top, promoting mass and electrons transport, enhancing the activity of active sites and making it a promising highly efficient non-precious metal ORR catalyst.