When there are maternal and neonatal emergencies in the Emergency Department, Emergency Physicians will manage them and will call on the Obstetrics and Gynaecology as well as Neonatalogy doctors and staff as needed. Thus far, these staff have to called individually and it takes time to repeat the history and relevant information to each one of them. We embarked on an initiative to have simultaneous activation of the relevant personnel once such emergencies surfaced. This would be through an agreed upon model and will be conducted via the operator and institution’s switchboard. All the relevant staff involved in the activation will get the information straight away, simultaneously and immediately upon activation. To be able to do this, we organised several meetings and brainstorming sessions with the disciplines involved, tried out insitu simulation scenarios with failure mode effect analysis, as well as applied the PDSA cycle (Plan, Do, Study and Act) to the initiative. After the robust testing and discussions, which took some 6 months, the final pathway and algorithm for simultaneous activation and management was executed.