Advances in National Brand and Private Label Marketing
 2020
DOI: 10.1007/978-3-030-47764-6_8
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In-store Merchandisers – An Overlooked Strategic Asset for National Brand Manufacturers to Build Retailer Relationships and to Gain Product Visibility

Jan‐Hinrich Meyer
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,
Eva María González Hernández
2
,
Miguel Ángel López Lomelí
3
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