This paper explores the possible effects of the increasing exposure to modernity on younger workers in some sectors of developing countries with special reference to those employed in advanced manufacturing in Turkey. In recent decades Turkey has undergone considerable urbanization, improvements in literacy and rising levels of formal education. The paper systematically examines differences in the work-related attitudes and expectations, commitment and aspirations of younger and older workers, who have been exposed to these processes to different degrees. It is broadly confirmed that younger workers have higher expectations and aspirations that make them relatively less satisfied with a number of aspects of their work and which are likely to make for a less committed more critical workforce.