This article examines practices surrounding short-term study abroad, focusing on how its outsourcing to professional agencies can shape student encounters abroad. Through ethnographic work in Southeast Asia, I explore the "exposure model" of intercultural learning relied on by many programs. I argue that for-profit providers, catering to administrative and neoliberal exigencies in higher education, have fostered an uncritical "discourse of going," which subordinates consideration of pedagogical goals and outcomes to the imperative of increasing participation. [Experiential education; intercultural learning; short-term study abroad; Southeast Asia; study abroad] Over the past fifteen years, study abroad at American institutions of higher education has shifted dramatically away from semester-long programs that are commonly connected with overseas universities, and toward short-term programs (Institute of International Education and Farrugia 2018), which demonstrate much greater variability of pedagogical approach and practice (Mercer 2015; Tarrant, Rubin, and Stoner 2014; Willis and Beyene 2018). This change has been wrapped in a narrative of progress and accomplishment that originates both from scholars and practitioners (e.g. Bellamy and Weinberg 2006;Chieffo and Griffiths 2004;DeLoach et al. 2003), many of whom are themselves involved in directing short-term programs, or who have taken on the objective of "internationalization" for their campuses (Fischer 2008;Kreber 2009). This project takes as foundational the belief that getting students out of the country-as part of an academic agenda, broadly construed-should be the primary goal of internationalization advocates at American colleges and universities, and that the nature of that academic agenda is at best a secondary consideration. In this article, I argue that the rise of this "discourse of going" is best understood as another dimension of the shift toward a discursively corporate lens and the neoliberal model of higher education that Readings (1996) termed the "university in ruins." Unlike practices generally opposed by faculty, such as the market-based ranking of scholars or increasing reliance on adjunct instructors, that are commonly associated with Readings' discussion (Vora 2015), this shift depends on a less visible penetration of the market via the promotion and "provision" of short-term faculty-led study abroad (hereafter STFLSA), which is often endorsed and celebrated by faculty as part of an undifferentiated advocacy for international education. This shift toward short-term programs depends on a powerful lacuna in the oversight of pedagogy abroad (Lemmons 2013) which not only transpires in a literal and figurative "overseas" space, but trades on the unrevised conception of travel as inherently educational and conferring of status. This conflation travel with global citizenship and experiential learning (Bennett 2012;Brodsky-Porges 1981;Robalik 2006) mirrors what La Brack and Bathurst term the "contact hypothesis" (2012, 208). In this article, I f...