2023
DOI: 10.1108/jrit-08-2022-0047
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In the classroom I enhance students understanding of entrepreneurship development – the culturo–techno-contextual approach

Abstract: PurposeThis study aims to present a step-by-step implementation of the culturo–techno-contextual approach (CTCA) in a university classroom to teach industry and competitive analysis in the Ghanaian undergraduate entrepreneurship development curriculum. It further investigates the efficacy of the CTCA in breaking difficulties related to the study of industry and competitive analysis as a difficult concept in the Ghanaian entrepreneurship development curriculum. In doing this, the CTCA is compared with the lectu… Show more

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Cited by 9 publications
(9 citation statements)
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References 37 publications
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“…A new Afrocentric teaching model, which emphasises the use of digital technology in methodology and delivery and the relevance of partnerships in meeting the continent's higher education demands, provides an effective teaching and learning paradigm, especially during the COVID-19 lockdowns [10]. In many studies, researchers have proffered different approaches to teaching.…”
Section: The Culturo: Techno-contextual Approach (Ctca)mentioning
confidence: 99%
See 1 more Smart Citation
“…A new Afrocentric teaching model, which emphasises the use of digital technology in methodology and delivery and the relevance of partnerships in meeting the continent's higher education demands, provides an effective teaching and learning paradigm, especially during the COVID-19 lockdowns [10]. In many studies, researchers have proffered different approaches to teaching.…”
Section: The Culturo: Techno-contextual Approach (Ctca)mentioning
confidence: 99%
“…Awaah [13] also found that the experimental group (Mean = 22.20 and SD = 5.10) outperformed the control group (Mean = 20.45 and SD = 8.01) in politics and bureaucracy (p = .000) in a study of public administration students at the University of Professional Studies -Accra (UPSA) [p = 000; F (1, 130) = 14.07]. The results reveal that CTCA has the potential to improve undergraduate students' performance in difficult public administration concepts.…”
Section: Evidence Of the Effectiveness Of The Ctca As An Active Teach...mentioning
confidence: 99%
“…The Culturo-Techno-Contextual Approach (CTCA) is a method of teaching and learning science developed by Peter A. Okebukola in 2015 to break the barriers to (Awaah, 2020). Barriers such as fear of science due to its special language and mathematical orientation; deficit of facilities for teaching and learning; abstract nature of some of the concepts; and perception that science is only for the gifted are melted and broken down by CTCA.…”
Section: Theoretical Framework For Gbeleyi 10 and Ctcamentioning
confidence: 99%
“…When introduced in the public sector, these attitudes influence employee efficiency. In training public servants, studies have proven that cultural teaching methods enhance students' understanding of concepts in public sector management (Awaah, 2020; Awaah et al , 2021). Also, Giordano and Tommasino (2009) discover that historically shaped values and political attitudes continued to influence the quality of the Italian public sector.…”
Section: Introductionmentioning
confidence: 99%