“…Internet searches yielded extensive grey literature (e.g., Tech Republic, Tech Central, TechHive, TechCrunch, FastCompany, Mashable, Digital Health, MedCity News, mHealth Intelligence, Fortune, Forbes, The Wall Street Journal or Bloomberg) – 352 documents – over a 10 year-period of researching digital health. While we focused on the choreographing at EU level, we also ‘zoomed’ into how this choreographing is interpreted and implemented at a national level (Geiger and Bourgeron, 2023). We chose Ireland for this empirical deep dive because we had developed substantial expertise through prior research in this EU nation.…”