2021
DOI: 10.21900/j.jams.v2.825
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“In the name(s) of the moon!”: ‘Japaneseness’ & Reader Identity in Two Translations of Sailor Moon

Abstract: Manga has become increasingly popular in the United States since the 1990s, and over time, the strategies employed in translating these texts for English-speaking audiences have shifted. As translation practices have changed, so too has the status of the sociocultural construct of 'Japaneseness' – a commodified branding of Japanese elements – in translated manga. A striking example of this shift can be seen in two English translations of Naoko Takeuchi's 1991 manga Bishôjo Senshi Sêrâ Mûn (Pretty Soldier Sailo… Show more

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