In the travel bloggers’ wonderland: mechanisms of the blogger – follower relationship in tourism and hospitality management – a systematic literature review

Maggiore, Giulio; Presti, Letizia Lo; Orlowski, Marissa; Morvillo, Alfonso

doi:10.1108/ijchm-11-2021-1377

Cited by 19 publications

(7 citation statements)

References 79 publications

(192 reference statements)

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“…Our study also finds the nonsignificant impact of social tie strength as a moderator to attenuate the negative impact of extreme negative emotions on review helpfulness. This result aligns with previous research results asserting that less credibility and transparency of content can negatively affect the relationship between travel bloggers and followers (Maggiore et al , 2022). The insignificant influence of tie strength on review helpfulness may be because readers’ perception of helpfulness is independent of the level of care they have in a strong-tie relationship.…”

Section: Conclusion and Discussionsupporting

confidence: 92%

Integrating the reviewers’ and readers’ perceptions of negative online reviews for customer decision-making: a mixed-method approach

Kwak

Shin

Lee

et al. 2023

IJCHM

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Purpose This study aims to integrate reviewers’ and readers’ discrepant perspectives on extremely negative reviews. Specifically, this study examines the relationship between negative emotion intensity levels and reviews helpfulness on two platforms: integrated websites and social networking sites (SNS) to emphasize the role of platform types on customers’ purchase decisions. Design/methodology/approach This research adopts a mixed-method approach of business intelligence approach and quasi-experimental design. Study 1 performed text mining and Welch’s t-test to compare reviewers’ negative emotion intensity levels on two platforms. Study 2 adopted a 2*2 factorial quasi-experimental design to examine how intense negative emotions impact the perceived reviews helpfulness on two platforms. A 3*2 factorial design in Study 3 also tested social tie strength’s moderating effect between the intensity of negative emotions and review helpfulness. Findings The current study reveals that integrated website reviewers tend to express more extreme negative emotions than SNS reviewers. SNS and integrated website readers deem reviews that embed severe negative emotions as less helpful. The moderating role of social tie strength between extremely negative emotions on review helpfulness was insignificant in the study. Research limitations/implications This study enriches the online review literature by comparing writers’ and readers’ perspectives on online reviews with extremely negative emotions across two online platform types: integrated websites and SNS. From the writers’ perspective, this study highlights anonymity and the presence of an audience as essential factors that reviewers consider in selecting an online review platform to express themselves. This research also sheds light on how readers’ perspectives on extremely negative reviews conflict with the presumptions of writers of extremely negative reviews on integrated websites by demonstrating that content embedding extremely negative emotions is less helpful regardless of platform type. Practical implications This research provides online negative review management strategies to platform and hotel managers. The findings suggest hotel and review platform managers should consider adopting review alignment or monitoring systems based on negative emotions intensity levels since readers on both platforms perceive reviews embedding extremely negative emotions as less helpful. Additionally, hotel managers can progress promotions to guests who share online reviews on SNS since SNS reviewers are more likely to attenuate their extremely negative emotions when writing reviews. Originality/value This research innovatively provides a comprehensive overview of negative reviews’ production and consumption process from reviewers’ and readers’ perspectives. This research also provides practitioners insight into the nature of two different platform types and the management of negative reviews on these platforms.

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Section: Conclusion and Discussionsupporting

confidence: 92%

Integrating the reviewers’ and readers’ perceptions of negative online reviews for customer decision-making: a mixed-method approach

Kwak

Shin

Lee

et al. 2023

IJCHM

View full text Add to dashboard Cite

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“…Travel blogs are defined as "a digital form of journaling that gathers together an individual's experiences that are 'usually very personal and informal'" (Blaer et al, 2020, p. 2). Tourism organizations have shown a great interest in collaborating with travel bloggers to promote their services on their trips (Maggiore et al, 2022). Moreover, travel blogs could provide a more genuine and unedited glimpse of an informant's travel experience than more conventional researcher-led interviews (Bosangit et al, 2015).…”

Section: Travel Blogs and Accessible Tourism Experiencementioning

confidence: 99%

For Accessible Tourism Experience: Exploring The Blog Sphere of People with Disabilities

Hefny

2024

Advances in Hospitality and Tourism Research (AHTR)

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In spite of the continuous growth of the tourism industry, the participation of people with disabilities (PwDs) remains a major challenge. Tourism constraints; which include three categories: intrapersonal, interpersonal, and structural; make delivering accessible tourism experiences more difficult. Despite the increased attention to travel blogs in recent years, sharing travel experiences through the blog sphere still need more research in tourism literature. Travel bloggers are now increasingly being seen as a trustworthy source of information for travelers’ decision-making. The authors of accessible travel blogs share their experiences, stories, and accessible travel tips and write reviews on accessible destinations from the perspective of tourists with disabilities. The objective of this study is to examine the different constraints that are experienced by disabled travel bloggers by applying the travel constraints adopted by Daniels et al., (2005). The second objective is to explore the negotiation strategies proposed by these travel bloggers to overcome travel constraints and to show disabled travelers that accessible travel is possible. The findings of the narrative analysis of 17 travel blogs revealed that among many constraints shared by disabled travel bloggers, structural constraints were the most difficult and their major concern.

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“…However, customers' motivation has received more attention in ride-sharing research (Cheng et al, 2021a(Cheng et al, , 2021bWang et al, 2020;Wu et al, 2023). In particular, studies have investigated phenomena such as customers' information disclosure motivation on the ridesharing platform (Cheng et al, 2021a), motivation to participate in ride-sharing (Cheng et al, 2021b;Wang et al, 2020) and motivation to follow the travel bloggers (Maggiore et al, 2022). However, there is no research that focuses on the customers' self-protection motivation during the rides, especially in the post-COVID-19 world.…”

Section: Customers' Self-protection Motivationmentioning

confidence: 99%

Ride-sharing customers’ self-protection motivation in the post-COVID-19 world

Cheng

Bao

Vreede

et al. 2023

IJCHM

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Purpose The COVID-19 pandemic has generated unprecedented public fear, impeding both individuals’ social life and the travel industry as a whole. China was one of the first major countries to experience the COVID-19 outbreaks and recovery from the pandemic. The demand for outings is increasing in the post-COVID-19 world, leading to the recovery of the ride-sharing industry. Integrating protection motivation theory and the theory of reasoned action, this study aims to investigate ride-sharing customers’ self-protection motivation to provide anti-pandemic measures and promote the resilience of ride-sharing industry. Design/methodology/approach This study followed a two-phase mixed-methods design. In the first phase, the authors executed a qualitative study with 30 interviews. In the second phase, the authors used the results of the interviews to inform the design of a survey, with which 272 responses were collected. Both studies were conducted in China. Findings The present results indicate that customers’ perceived vulnerability of COVID-19 and perceived COVID protection efficacy (self-efficacy and response efficacy) are positively correlated with their attitude toward self-protection, thus leading to their self-protection motivation during the rides. Moreover, subjective norms and customers’ distrust appear to also impact their self-protection motivation during the ride-sharing service. Originality/value The present research provides one of the first in-depth studies, to the best of the authors’ knowledge, on customers’ protection motivation in ride-sharing services in the new normal. The empirical evidence provides important insights for ride-sharing service providers and managers in the post-pandemic world and promote the resilience of ride-sharing industry.

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In the travel bloggers’ wonderland: mechanisms of the blogger – follower relationship in tourism and hospitality management – a systematic literature review

Cited by 19 publications

References 79 publications

Integrating the reviewers’ and readers’ perceptions of negative online reviews for customer decision-making: a mixed-method approach

Integrating the reviewers’ and readers’ perceptions of negative online reviews for customer decision-making: a mixed-method approach

For Accessible Tourism Experience: Exploring The Blog Sphere of People with Disabilities

Ride-sharing customers’ self-protection motivation in the post-COVID-19 world

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