2017
DOI: 10.1108/jsm-05-2016-0201
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In their shoes: co-creating value from deaf/hearing perspectives

Abstract: Purpose This research investigates new innovative service models that provide opportunities for hearing and deaf individuals to switch roles within a co-created service encounter to allow for an enhanced perspective-taking experience. The purpose of this paper is to gain an in-depth understanding of deaf individuals’ experience working within such models using their preferred language, American sign language, to interact with a primarily hearing-majority customer base. Design/methodology/approach Data were c… Show more

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Cited by 27 publications
(25 citation statements)
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“…Data were collected through 24 in-depth, face-to-face, semi-structured interviews with a sample of 12 elderly adults and 12 family members of the elderly who live in Chile. The sample size is consistent with previous TSR studies which consider vulnerable consumers (Abney et al , 2017; Lam and Bianchi, 2019). Elderly participants were retired men and women (75% women) between 75 and 92 years of age, with an average age of 78.8 years.…”
Section: Methodssupporting
confidence: 86%
“…Data were collected through 24 in-depth, face-to-face, semi-structured interviews with a sample of 12 elderly adults and 12 family members of the elderly who live in Chile. The sample size is consistent with previous TSR studies which consider vulnerable consumers (Abney et al , 2017; Lam and Bianchi, 2019). Elderly participants were retired men and women (75% women) between 75 and 92 years of age, with an average age of 78.8 years.…”
Section: Methodssupporting
confidence: 86%
“…In service contexts, value cocreation has been depicted primarily as a result of a positive interaction between customers and service providers (Kao et al, 2016;Plé, 2016;Sweeney et al, 2015). However, such an interaction can also result in diminished or destroyed value for at least some actors in the value network, which demands consideration so that the value cocreation process can be better managed (Abney et al, 2017;Cai c et al, 2018). Furthermore, studies should examine different types of value that can be cocreated (e.g.…”
Section: Service-dominant Logicmentioning
confidence: 99%
“…Table II shows that new resource bases are with the villagers and their community, providing future benefit to them and others (Vargo and Lusch, 2016). Transformative value means that control has shifted to the villagers themselves as they adopt an evaluative-projective view of the future (Abney et al, 2017). This consumer driven activity was facilitated by the existence of the new and suitable structures in the village, namely the Organizing Committee and Family Welfare Development group.…”
Section: Initial Value Creation and Well-being Outcomes (Change Period A Recognising Value)mentioning
confidence: 99%
“…During Change period C, the villagers envision a different world with new evaluative and projective capacities (Abney et al, 2017). They assess their world and they look to the future for new possibilities.…”
Section: A Model To Integrate Value Creation and Transformative Service Researchmentioning
confidence: 99%