[In]visible [in]tangibles: Visual portraits of the business élite

Davison, Jane

doi:10.1016/j.aos.2009.03.003

Cited by 124 publications

(155 citation statements)

References 93 publications

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“…The fact that all of the photos were taken in a conversational context (in group or by telephone) underlines the social and interpersonal nature of CAs (Davison, 2010). The wide variety of backgrounds is indicative of the multidisciplinary nature of the accounting industry.…”

Section: [Insert Figures 7 To 9 About Here]mentioning

confidence: 99%

“…While the diversity of clothing styles can be interpreted as a sign of dynamism and creativity (Davison, 2010) and the use of sketched photos as a sign of originality, the predominance of traditional clothes such as suits acts as a reminder of the seriousness of CAs (Rafaeli and Pratt, 1993). The images of the globe and suitcase evoke business trips and the internationalization of the accounting industry.…”

Section: Connotationmentioning

confidence: 99%

“…However, an emerging field of research has begun to examine the visual content of organizational reports to better understand corporate values (Davison, 2009(Davison, , 2010(Davison, , 2011, globalization (Preston and Young, 2000), the role of women and cultural diversity in organizational life (Benschop and Meihuizen, 2002;Bernardi et al, 2002;Bujaki and McConomy, 2010;Duff, 2011;Kuarisikun, 2011), and shifts in professional identity (Low et al, 2012). As noted by Davison (2010, p. 165), " […] visual images occupy difficult but interesting borderlands between representation and construction, both theoretically and empirically, where the aims and arts of accounting and marketing coincide and overlap".…”

Section: Representations and Visual Images In Accounting: An Overviewmentioning

confidence: 99%

“…3 More than mere recruitment documents aimed at attracting candidates to the profession, the representations of accountants promoted through advertising material reflect and contribute to the development and transformation of culture (Davison, 2010). Analyzing the evolution of cultural representations in promotional brochures allows us to gain insight into the historical emergence of today's dominant representation of accountants as versatile consultants and entrepreneurs.…”

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confidence: 99%

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From meticulous professionals to superheroes of the business world

Picard

Durocher²,

Gendron

2014

Accounting, Auditing &Amp; Accountability Journal

110

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Purpose -The purpose of this paper is to examine the relative cultural shift from professionalism to commercialism in the accounting profession, based on an analysis of the promotional brochures used by the Ordre des comptables agréés du Québec (Institute of Chartered Accountants of Québec), over the last forty years, to attract new members.Design/methodology/approach -The study's specific objectives are: (1) to examine accountancy's cultural representations depicted in promotional brochures; (2) to evaluate the extent to which these representations are indicative of the commercialist shift as documented in the literature; and (3) to establish whether the representations under study provide further insight into the nature of the cultural shift. Drawing on the semiotic approach developed by Roland Barthes, our analysis is predicated on the idea that promotional brochures and advertisements, though often simple in appearance, constitute complex representations that convey meaningful information about influential values and cultural change.Findings -We found that commercial values are increasingly apparent through the celebration of multidisciplinary services and the emphasis on generous compensation and high dynamism.Originality/value -Barthes' framework was especially useful to analyze the interplay between images and text to gain insight into the historical emergence of what has become the accountant's representation of today. As such, our study points to promotional representations participating to the inculcation of a cosmopolitan culture, where the internationalization of business is supposedly natural, inevitable, and beneficial to everyone. Our research also highlights the increasingly significant role played by marketing experts in designing professional institutes' brochures, consistent with the broader view of marketization as a key trend within the accounting industry.

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Section: [Insert Figures 7 To 9 About Here]mentioning

confidence: 99%

Section: Connotationmentioning

confidence: 99%

Section: Representations and Visual Images In Accounting: An Overviewmentioning

confidence: 99%

mentioning

confidence: 99%

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From meticulous professionals to superheroes of the business world

Picard

Durocher²,

Gendron

2014

Accounting, Auditing &Amp; Accountability Journal

110

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“…Moreover, leaders are believed to be the personification of the business entity (Chen and Meindl, 1991). A person who earned the status of a celebrity leader has a positive impact on business efficiency and economic benefits (Davison, 2010;Wade et al, 2008). Organizational leaders perceived as celebrities are often considered superheroes.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Image Consumption of People Perceived As Leaders

Majczyk¹

2017

Proceedings of the International Conference on Transformations and Innovations in Management

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The purpose of this paper is to examine the way in which the press creates, sustains, and enhances a leader's legitimacy. The research subjects are not leaders considered as flesh-and-blood human beings, but rather the images of people perceived as leaders and their impact in the process of societal sensemaking. The paper addresses the role of the process of image construction and re-construction, as it then allows the individual to define what was noticed, categorize it within interpretative schemes, and understand reality as a distinct reflection of events. The image is studied using qualitative methods and techniques. The results indicate that although the literature on image management mostly emphasizes the role of impression management, the image of a leader is determined by social expectations. Therefore, the dynamics within the environment do not simply force the maintenance of the adapted perception of organizational identity, but rather the active management and development of identities throughout image process creation. Finally, it is argued the concept of a leader is masculinized and there is no universal scheme for building a leader's image.

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Consumption, Visual

Schroeder¹

2015

The Blackwell Encyclopedia of Sociology

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Visual consumption characterizes life in the digital age – the computer, the Internet, and visual media structure twenty‐first‐century lives, commanding time and attention, providing a steady stream of images that appear to present the world to the consumer. Encompassing not only visual‐oriented consumer behavior such as watching television, interacting with social media, playing video games, bird watching, tourism, museum going, or window‐shopping, visual consumption also introduces a methodological framework to investigate the interstices of consumption, vision, and culture, including how visual images are handled by consumption studies. Visual consumption constitutes a key attribute of an experience economy organized around attention, in which strategic communication – including advertising, promotion, Web sites, retail environments, and digital media – incorporates visual images designed to capture attention, build brand names, create mindshare, produce attractive products and services, and persuade citizens, consumers, and voters.

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[In]visible [in]tangibles: Visual portraits of the business élite

Cited by 124 publications

References 93 publications

From meticulous professionals to superheroes of the business world

From meticulous professionals to superheroes of the business world

Image Consumption of People Perceived As Leaders

Consumption, Visual

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