Seed treatments have a potential to improve seed performance traits and consequently optimize crop establishment. However, there is a lack of systematic research for these techniques in lucerne, especially under field conditions. The goal of this study was to investigate the potential of various seed treatments on the improvement of lucerne germination and emergence under lab conditions and early seedling growth in the field. Compared treatments were heat treatment; seed priming with water, potassium permanganate, chitosan, vermitea, or bokashi juice; and seed coating with cinnamon, gypsum, wood ash, tannin quebracho, and cocoa powder. Among the seed priming methods, potassium permanganate and chitosan provided the best results in the improvement of seedling length or emergence dynamics, whilst coating with bentonite and gypsum could be recommended for having a positive impact on root development. Cinnamon powder significantly improved the emergence dynamics, seedling, and shoot length. The combination of priming and coating methods seems to be the most effective when assessed under the field conditions, where some positive response in root traits can be evaluated.