This paper reflects upon a particular, policy-oriented evaluation of a Sure Start Centre: a small element of a UK-Government programme addressing children's well-being in 'deprived' neighbourhoods. Specifically, and contra some chief social-scientific accounts, we seek to acknowledge how 'policy' and 'emotion' were inseparable in this project. We suggest that policy and media discourses, and much extant research, regarding Sure Start have been characterised by a particular apprehension of what matters, which constitutes a particular assumption about how policy interventions, in 'deprived' neighbourhoods and elsewhere, should be evaluated. In marked contrast, we propound qualitative data wherein users of the Sure Start Centre articulated how this facility mattered to them. Our aim is not simply to reiterate a twofold truism: policy is always emotional; emotions are latently political. Rather we consider how, in the wake of this truism, more combinative, open-minded encounters between bodies of socialscientific endeavours conventionally labelled 'policy-relevant' vis-à-vis 'theoretical' might yield more careful apprehensions of the emotion/affect in policy, and the politics of emotions/affects.
2
What (else) matters? Policy contexts, emotional geographies PrefaceWe exit the Sure Start Centre 1 , tape recorders and notebooks in hand. A sunny day. We get in the car and sit, speechless. My co-researcher begins to weep; she hits the steering wheel, sobbing. I sit silent, numbed. For hours, days, afterwards, the story we have just heard tumbles through my head, over and again.