Incentives for cattle producers to adopt an E. Coli vaccine: An application of best–worst scaling

Evaluation of GHG Mitigation Measures in Rice Cropping and Effects of Farmer’s Characteristics: Evidence from Hubei, China

“…The Random Utility Theory constructs the basic premise and theoretical foundation of BWS. It is assumed that an individual's relative preference for object A over object B is a function of the relative frequency with which object A is selected as a preferred choice to object B [24,25]. Marley and Louviere have given formal theoretical foundations of best-worst probabilistic models [26].…”

“…As shown in Equation (1), a BWS score was computed from the difference between the number of times it was thought to be "best" ("most applicable") and the number of times it was considered "worst" ("least applicable"), divided by the product of the number of respondents and the frequency each MM appears in the design [25].…”

Farmers’ willingness to invest in livestock disease control: the case of voluntary vaccination against bluetongue

“…What policy makers can do to persuade farmers to cooperate First of all, policy makers need to account for heterogeneity among farmers in their motivation to invest in livestock disease control (Barnes et al, 2015;Ochieng' and Hobbs, 2016). Some farmers will see vaccination mainly as a way to insure against the production risk from disease infection.…”

“…The farmer's decision-making process is modelled as a "black box", which does not consider how preferences are formed and choices are made (Ben-Akiva et al, 1999; and are limited in their ability to account for process and context in decision making, failing to account for heterogeneity in decision making among farmers. If the willingness to invest in vaccination is also driven by intrinsic and social motives, this could imply that a mix of policy instruments, rather than simply financial compensation, is needed to make voluntary approaches more effective (Barnes et al, 2015;Ochieng' and Hobbs, 2016).…”

“…They do not want to be confronted with animal suffering but want to keep job satisfaction high from working with healthy animals. This suggests that a mix of policy instruments, rather than financial compensation only, is needed to make voluntary approaches effective (Barnes et al, 2015;Ochieng' and Hobbs, 2016). Interaction effects found between socialpsychological constructs and specific designs of policy instruments highlighted the importance of perceived trust and confidence in the vaccine safety and effectiveness and in the disease control strategy chosen by animal health authorities.…”