This chapter aims to explore in detail the Tax on Urban Property and Land (IPTU, in portuguese), a Brazilian tax of municipal jurisdiction, specifically the tax benefits. For this purpose, the panorama of this tax, its context, and characteristics were approached and possibilities of tax benefits and incentives that have been used in the city of Salvador, capital of the state of Bahia, Brazil, were presented. This study brings the discussion of possible ecological and sustainable tax incentives in the city from the perspective of an urban development that contributes to the environmental, social, economic, cultural, and educational dimensions, and to the integration into the commitments of the 2030 Agenda of Sustainable Development Goals (SDGs). As for the methodological procedures, this is a case study, supported by bibliographical and documentary research. The research results bring possibilities of urban policy tax instruments in the matter of the IPTU, that can be associated with incentives aimed at the sustainable development.