“…Once individuals decide to pursue a certain goal-or choose between goal-relevant characteristics (e.g., Gollwitzer et al, 1990)-they commit themselves (consciously or unconsciously) to the goal, strive to achieve it, and benefit from an implemental mindset (Gollwitzer, 1993;Nenkov & Gollwitzer, 2012). People become task-focused (Kuhl, 1986) and shielded against external affective influences (e.g., Achtziger et al, 2008;Falk et al, 2022aFalk et al, , 2022bGendolla et al, 2021) and temptations (e.g., Shah et al, 2002) that could impede goal attainment. All that in service of being committed to their decision.…”