Inclination towards Online Shopping - A Changing Trend among the Consumers

Abstract

Shopping was once perceived as an activity of going out, exploring various stores and shops across the town, shifting through a myriad of options and finally settling down to purchase a product with full satisfaction. Now that the technology is skillfully trying to make a person think smartly, without exerting much physical energy, we see that even shopping has been engulfed under grip of changing lifestyle. With online shopping spreading its wings gradually, the experience of ‘touch and feel’ concept is slowly fading among the consumers. Online shopping or electronic shopping is a part of electronic commerce which allows consumers to directly buy goods or services from a seller over the internet. A survey was conducted in the Jorhat town of Assam to know the online shopping scenario among the consumers with the objective to identify the category of population inclined for online shopping and the factors influencing the consumers for online shopping. For the present research work, 120 samples were selected randomly from four wards of municipality area and a multistage stratified random sampling method was adopted in order to select representative sample. The findings of the study revealed that the young generations are very active in the activities of online shopping and most of them are females. The results of the study have given detailed information regarding the change in shopping behaviour of the consumers.

The Eu E-Commerce Market in a Pandemic Context – Linking Demographic Factors and Territorial Convergence

“…The age category was mentioned as a demographic factor with a strong influence on the dynamics of online commerce, together with a wider group of indicators that contribute, in an aggregated manner, to the explanation and quantification of unobservable variables such as online activity, purchasing behavior in the online environment and the availability/ willingness to spend online (Trocchia & Janda, 2000;Dewalska-Opitek et al, 2022). Devi et al (2019) highlighted the fact that selling in the online environment is the preferred alternative of the young segment who, beyond having the skills to use new information and communication technologies, also show a high willingness to adopt new elements, the risk associated with the use of different platforms for sale being extremely reduced in this segment (Davidavičienė et al, 2020). Other articles that present reasoned results regarding the relationship of the age indicator with the dynamic variable of online commerce were offered by: Sebastianelli et al (2008); Handa and Gupta (2014); Lissitsa and Kol (2016); Herrando et al (2019); Assaker (2020); Liébana-Cabanillas et al (2021).…”

“…Professional status has also been invoked as a potential discriminator in the manifestation of purchase intention and/or purchase behavior in the online environment (Lissitsa & Kol, 2016;Devi et al, 2019;Ünver & Alkan, 2021). However, there are also studies (Malik & Guptha, 2013;Wu et al, 2016) that invalidated the hypothesis that there is a link between this indicator and the different parameters that define the buying process of individuals in the online environment.…”

“…Income, as a vector or barrier in purchasing behavior in the online environment, has been, over time, a topic of great interest. Numerous studies have shown a strong link, directly proportional, between the income and the various variables that shape purchasing behavior, revealing that the population with a high income shows a greater willingness to make online purchases (Cristobal-Fransi et al, 2015;Lissitsa & Kol, 2016;Devi et al, 2019;Alkan et al, 2021), the frequency of purchase and the value of purchases also being high (Doolin et al, 2005).…”

A Study on Women’s Online Purchasing Behaviour in Erode

“…The study concluded that after-sales services played an important role in online shopping. Manorama Devi et al, 3 observed that the young generations were very active in the activities of online shopping and most of them were females. Karthick and Gowtham Aashrivad 4 explored that most of the respondents in the age group of 18 -25 were frequent users of online shopping and most of the females were very much interested in online shopping.…”