Inclusion of Animal Ethics into the Consumer Value-Attitude System Using the Example of Game Meat Consumption

Hölker, Sarah; Meyer-Höfer, Marie von; Spiller, Achim

doi:10.1007/s41055-019-00036-6

Cited by 14 publications

(31 citation statements)

References 28 publications

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“…One reason may be the increasing importance of post-materialistic values in Western societies [34]. As Hölker et al [13] revealed, the Schwartz values of benevolence, universalism, security, and self-direction positively affect the animal-ethical intuitions new contractarian approach, animal rights, and abolitionism; the intuition of relationism is affected negatively by these values. Furthermore, living with so-called companion animals has increased significantly along with urbanization [35].…”

Section: Discussionmentioning

confidence: 99%

“…As already mentioned above, a previous study revealed that animal-ethical intuitions can be classified at the level of domain-specific values and that such animal-ethical intuitions significantly affect consumer behavior [13]. In addition to these key findings, however, it also became apparent that-as is common for lay theories [14], but not for philosophical positions on animal ethics-lay participants widely represent more than one intuition simultaneously.…”

Section: Theoretical Background: Animal-ethical Intuitionsmentioning

confidence: 91%

“…Subsequently, the consumer segments with their different underlying value profiles were linked to the consumption of animal source foods. In order to survey animal-ethical intuitions, a standardized questionnaire was developed that consisted of statements which were previously tested in a similar form for their reliability and validity and were rated as good [13]. The comprehensive online survey was distributed in August 2017, and respondents were recruited by a professional online access panel provider.…”

Section: Methodsmentioning

confidence: 99%

“…In recent centuries, various animal-ethical positions have been developed in philosophy, ranging from original anthropocentrism to abolitionism; it is possible that these philosophical theories serve laymen as a basis for their intuitive theories when dealing with animals. Thus, central animal-ethical positions ( Figure 1) were used as a starting point for the development of domain-specific values in the context of the human-animal relationship [13]. Intuitive theories often follow simple structures [15].…”

Section: Theoretical Background: Animal-ethical Intuitionsmentioning

confidence: 99%

“…Intuitive theories often follow simple structures [15]. Therefore, in the following study, only the core ideas of the central animal-ethical positions were used [13]. Original anthropocentrism attributes a moral status only to humans [17].…”

Section: Theoretical Background: Animal-ethical Intuitionsmentioning

confidence: 99%

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Animal Ethics and Eating Animals: Consumer Segmentation Based on Domain-Specific Values

2019

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For a sustainable diet, especially with regard to animal welfare, human health, and environmental issues, a significant reduction in the consumption of animal source foods is essential. The most frequently reported motivations for a meat-reduced or meat-free diet are ethical concerns about animal welfare. This study realizes one of the first consumer segmentations in the context of the human–animal relationship based on domain-specific values; animal ethics. Such a consumer segmentation is relatively stable over time and encompasses the issue of the human–animal relationship in its entirety without limiting itself to a specific question. Based on a comprehensive consumer survey in Germany and by means of a three-step cluster analysis, five consumer segments characterized by different animal-ethical value profiles were defined. A subsequent analysis revealed a link between animal ethics and diet. As a key result, relationism as an animal-ethical position seems to play a key role in the choice of a sustainable diet. About a quarter of the population is characterized by a combination of animal welfare-oriented ethical positions with a clear rejection of relationism, i.e., they do not distinguish between farm animals and companion animals. This specific combination of animal-ethical values is associated with a significantly above-average proportion of flexitarians and vegetarians. Thus, the study contributes to a deeper understanding of existing animal-ethical values and their link to the choice of diet.

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Section: Discussionmentioning

confidence: 99%

Section: Theoretical Background: Animal-ethical Intuitionsmentioning

confidence: 91%

Section: Methodsmentioning

confidence: 99%

Section: Theoretical Background: Animal-ethical Intuitionsmentioning

confidence: 99%

Section: Theoretical Background: Animal-ethical Intuitionsmentioning

confidence: 99%

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Animal Ethics and Eating Animals: Consumer Segmentation Based on Domain-Specific Values

2019

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Food as a Moral Problem

Beck

2022

Bioeconomy and Sustainability

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Should organic animals be slaughtered differently from non-organic animals? A cluster analysis of German consumers

2022

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Public criticism of livestock husbandry is increasing, and better animal welfare is a main buying motive for organic animal products. The slaughter process is a crucial point for animal welfare impacts, but there are no specific regulations regarding slaughtering methods according to the European organic label. Research is missing on what (organic) consumers expect and what they demand from slaughter when considering organic meat. We examined these questions in a survey with 1,604 consumers in Germany. We identified three groups of participants based on their different views on the treatment of organic and non-organic animals at slaughter. The results show that especially organic consumers expect specific regulations for the slaughter of organic animals to be in place already, and they therewith perceive advantages for meat quality. However, the cluster analysis reveals one group (36.8%) that is for a different slaughtering of organic animals and simultaneously favors the equal treatment of all animals at slaughter. Consumers in this ambivalent cluster justify their meat consumption by buying organic meat more often, which might be a coping strategy with the moral dilemma of meat consumption (“meat paradox”). A second cluster (32.4%) rejects different slaughtering methods and is highly interested in animal welfare. These consumers seem to plead for general animal welfare improvements. A third cluster (30.8%) is not interested in the slaughter methods at all. The results show that specific regulations for the slaughter of organic animals might reduce the risk of losing consumer trust and open up further differentiation strategies.

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Inclusion of Animal Ethics into the Consumer Value-Attitude System Using the Example of Game Meat Consumption

Cited by 14 publications

References 28 publications

Animal Ethics and Eating Animals: Consumer Segmentation Based on Domain-Specific Values

Animal Ethics and Eating Animals: Consumer Segmentation Based on Domain-Specific Values

Food as a Moral Problem

Should organic animals be slaughtered differently from non-organic animals? A cluster analysis of German consumers

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