Inclusive Place Branding

Gromark, Johan

doi:10.4324/9781315620350

Cited by 27 publications

(4 citation statements)

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“…The growing culture of place branding (Acharya & Rahman, 2016;Kavaratzis et al, 2018) -reflected here as cities posing as green prize winners or international role models -fits well with the tradition of local journalism to support the community and local stakeholders (Hess & Waller, 2017). It is therefore crucially important that the other tradition of journalism -to scrutinise local decision-makers -is kept up.…”

Section: Sociocultural Contextsmentioning

confidence: 69%

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Agents of sustainable transition or place branding promotors?: Local journalism and climate change in Sweden

Sjölander

2021

Nordic Journal of Media Studies

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The climate crisis concerns the whole fabric of society. Local journalism can play a key role when cities are handling the problems. In this article, I analyse local media discourses on climate change in four Swedish cities that aim to be role models in the transition towards carbon neutrality. A discourse analysis of news articles and op-eds about the climate, combined with semi-structured interviews with journalists working at four different local newspapers, shows that the climate crisis is covered in all newspapers – even if the amount and ambition varies – including the ability to fill key roles as watchdog and educator. The newsrooms’ climate focus also had to give way when the Covid-19 pandemic struck. Local decisions about transportation, food, and urban development are common topics and often debated in the local press. However, the prize-winning cities’ ambitious green plans to become climate neutral already by 2030 remain vague for the journalists and probably also their readers.

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Section: Sociocultural Contextsmentioning

confidence: 69%

“…Place branding research has lately highlighted the strategic importance of the public image of a city (Kavaratzis et al, 2018;McGaurr et al, 2015). City branding is used regularly by policy-makers as an asset to transform and market places both to outsiders and local inhabitants (Acharya & Rahman, 2016).…”

Section: Place Brandingmentioning

confidence: 99%

Agents of sustainable transition or place branding promotors?: Local journalism and climate change in Sweden

Sjölander

2021

Nordic Journal of Media Studies

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“…The local-first approach argues that destination branding should go beyond the goals of economic growth and pleasing global audiences. The branding project should, first and foremost, serve the local communities and leverage social wellbeing and place development processes shaped by locals’ needs and values (Giovanardi et al , 2017; Higgins-Desbiolles, 2020; Horlings, 2015). Local stakeholders engage with the brand because the branding project reinforces the importance of their status as locals and their attachment to place (Lindstedt, 2011; Rebelo et al , 2020).…”

Section: Local Engagement: Inherent Challenges and Strategic Approachesmentioning

confidence: 99%

“…Local engagement is important because destination brands promote, sell and frame host societies. Local groups and communities are part of the brand (Giovanardi et al , 2017; Kavaratzis, 2012; Lindstedt, 2011). As local stakeholders become more engaged, they will inevitably develop a stronger sense of ownership of the brand (Eshuis and Edwards, 2013; Houghton and Stevens, 2011).…”

Section: Introductionmentioning

confidence: 99%

Giving and taking ownership of a destination brand: mechanisms of stakeholder engagement

Tøttenborg

Ooi²,

Hardy³

2022

JPMD

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Purpose This paper aims to explore the complexities of engaging with local stakeholders in destination branding. As the main creators and drivers of the destination brand, many brand authorities metaphorically “give ownership” of the brand to local stakeholders, for them to “take ownership” of it. This paper examines the inherent challenges of this process. In the Tasmanian destination branding process presented here, the Tasmanian authorities used best practices to generate a sense of ownership of the destination brand among local tourism businesses. Some players engaged, but many did not. The study shows the necessity to understand the dynamics between giving ownership of the brand and the various local tourism business stakeholders actually taking ownership. Design/methodology/approach This study looks at an Australian destination branding experience, namely, Tasmania’s “Go Behind the Scenery”. Primary data were gathered through 14 in-depth interviews with tourism operators, selected through a purposive sampling approach, based on their various levels of participation in the branding processes. The interviews aimed to understand how they variously engaged with the brand and processes of ownership. Findings This study shows that a relatively open interpretation of the brand can welcome wider engagement and generate a sense of ownership through the local businesses’ own interpretations. But there are also barriers for these stakeholders in developing an even stronger sense of ownership. They need more support in addressing their individual circumstance before the brand can align with their business. Originality/value This paper accentuates an ownership gap, understood as the gap between giving ownership (mechanisms to transfer ownership from brand authorities to stakeholders) and taking ownership (stakeholders assume responsibility for and manifest the brand). In identifying a gap between these two aspects of engagement, this paper initiates a more nuanced discussion on the mechanisms of stakeholder engagement in the branding process.

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A Framework of City Diplomacy on Positive Outcomes and Negative Emotional Engagement: How to Enhance the International Role of Cities and City/Mayor Branding on Twitter?

Asdourian

Ingenhoff

2020

Palgrave Macmillan Series in Global Public Diplomacy

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Inclusive Place Branding

Cited by 27 publications

References 0 publications

Agents of sustainable transition or place branding promotors?: Local journalism and climate change in Sweden

Agents of sustainable transition or place branding promotors?: Local journalism and climate change in Sweden

Giving and taking ownership of a destination brand: mechanisms of stakeholder engagement

A Framework of City Diplomacy on Positive Outcomes and Negative Emotional Engagement: How to Enhance the International Role of Cities and City/Mayor Branding on Twitter?

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