Inconsistencies in the behavioural effects of consumer ethnocentrism

Abstract

This is the accepted version of the paper.This version of the publication may differ from the final published version. behaviour. This study addresses this gap by investigating the factors underlying variations in consumer ethnocentric behaviour using reported brand purchases. Product category, product cost and visibility, brand and country of origin of purchased products are investigated for their impact on the differences in the behavioural effects of CET. Permanent repository link Design/methodology/approach -This study uses survey data collected in the UnitedStates from a sample of 468 consumers. Self-reported brand purchases are used and involve 10 product categories, 432 brands, and 22 countries of origin. Logistic regressions for repeated measures are used to test the hypotheses formulated.Findings -The results confirm that product category is an important determinant of the behavioural effects of CET. CET also has a significant impact on purchases of the most expensive product categories rather than frequently purchased convenient items.Contrary to existing empirical evidence, cultural similarity does not mitigate the negative effects of CET and product visibility does not strengthen the behavioural effect of CET.Practical implications -The study results should enhance managers' understanding of the determinants of ethnocentric behaviour. The results caution managers about the value of selfreported measures and indicate that product features other than country of origin may be more effective in mitigating the negative effects of CET.Originality/value -This study contributes to extant literature on CET and country of origin by investigating, for the first time, the problem of inconsistent predictions of purchase 2 behaviour in the context of foreign versus domestic brands. For this purpose, the study adopted a novel methodological approach to investigate actual brand purchases.

Does consumer ethnocentrism impact international shopping? A theory of social class divide

“…These findings could reflect the unforeseen negative role of lower class on responses to foreign shopping. The present research extends prior findings by identifying how research on CET fails to explain lower‐class consumers’ response to international shopping (Balabanis & Siamagka, 2017). Second, it identifies the role of social class on consumption in an international context.…”

The Influence of Consumer Ethnocentrism on Consumer Purchase Intention of Domestic Food Products

“…However, ethnocentric tendencies are more durable and stable than attitudes (Balabanis & Siamagka, 2017). nevertheless, ethnocentric behavior may not be static, especially in emerging countries.…”

Factors Influencing Consumer Behavior in Sustainable Fruit and Vegetable Consumption in Maramures County, Romania

“…Additional research on ethnocentric behavior has been conducted by Balabanis and Siamagka [58], addressing factors that include product availability, domestic brands, perceived need for the product, perceived vulnerability of different products, and level of economic development of the countries of origin of the brands purchased. The results of He and Lu's study [59] showed that consumer ethnocentrism can exist during the evaluation and selection of brands matched to ethnic groups as well as the origin of the product (local vs. imported); the in-group recommended logos were treated more favorably than the out-group recommended logos by the higher ethnocentrism group.…”