2018
DOI: 10.1080/00036846.2018.1527460
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Incorporating biometric data in models of consumer choice

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Cited by 23 publications
(16 citation statements)
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References 72 publications
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“…However, how do we as meat scientists measure subconscious effects and its impact on consumer acceptance? Research tools are available for assessing and further understanding consumer perception and what drives consumer liking from the human behavior aspect [198]. Human behavior tools assess different aspects of consumer cognitive processes and can be used to further understand consumer perception.…”
Section: Other Consumer Sensory Methodsmentioning
confidence: 99%
“…However, how do we as meat scientists measure subconscious effects and its impact on consumer acceptance? Research tools are available for assessing and further understanding consumer perception and what drives consumer liking from the human behavior aspect [198]. Human behavior tools assess different aspects of consumer cognitive processes and can be used to further understand consumer perception.…”
Section: Other Consumer Sensory Methodsmentioning
confidence: 99%
“…As such, further investigation of consumers' perception of the sustainability of industry innovations would be a valuable endeavor. These analyses will continue to build evidence in support of incorporating "non-conventional" data in models to improve predictive performance [59].…”
Section: Discussionmentioning
confidence: 99%
“…Since these measures are correlated, the selection of a sparse model is based on the explicit assumption that there is a subset of our measures that is more important in predicting choice behavior. We follow Huseynov, Kassas, Segovia, and Palma [59] to reformulate the LASSO in a logit framework. All independent measures are standardized prior to estimating a maximum binomial likelihood to fit the LASSO to our training data.…”
Section: Lasso Penalized Regressionmentioning
confidence: 99%
“…This phenomenon it is possible to track if a wrong click (missclick) and transition the link with atypical profile content. In the conventional case, contextual advertising will appear again and again, which will be essentially a mistake in the organization of marketing activities [5].…”
Section: Literature Reviewmentioning
confidence: 99%