Incorporating user satisfaction into the look-and-feel of mobile phone design

Abstract

The look-and-feel of the mobile phone was investigated using a consumer survey. Seventy-eight participants evaluated the design of 50 different mobile telephones on the perceived scale of image/impression characteristics, including: luxuriousness, simplicity, attractiveness, colourfulness, texture, delicacy, harmoniousness, salience, rigidity, and overall satisfaction. Stepwise multiple linear regression analysis were used to evaluate results. The results showed that the image and impression characteristics of the products were closely related to the human-product interface specifications as well as overall shape of the product. Design variables such as texture, use of surface curvature, surface treatment, operating sound, and control response ratio were perceived as important by customers. This study also suggested a series of statistical processes for selecting and screening the critical design variables closely related to the customer's impression of a product. The product evaluation and analysis methods could be generalized to other consumer products.

Understanding customers' holistic perception of switches in automotive human–machine interfaces

“…These data are then analysed using multivariate statistics in order to try and link product perceptions and overall liking to specific product characteristics. Examples can be found in many diverse areas including automotive interiors (Bonapace, 2002;Karlsson et al, 2003;Khalid and Helander, 2004), telecommunications (Hsu et al, 2000;Yun et al, 2003), cosmetics (Nagamachi, 2002), and food science (Stone and Sidel, 2004). In contrast to these experimental approaches to data collection, generative research emphasises in-depth understanding of consumer behaviour, unmet needs, and the generation of new product ideas (Leonard and Rayport, 1997;Light, 2006).…”

Importance of Anthropometry for Designing User-Friendly Devices: Mobile Phones

“…Majority of males and the elderly reported that they found messaging cumbersome as while composing the message they tend to press the wrong keys mainly with mobile handsets with less space between keys especially in a rapidly changing physical environment [13][14][15][16]. Thus makes the users with larger hands and thumbs to make phone calls than to send SMS as also displayed by the present study.…”

“…Similarly, keypad layout was one of the usability issues in using SMS [1,3]. Their satisfaction is also critically affected by harmoniousness that is, a feeling that the components of a product are well matched in harmony [15]. In mobile handset, the arrangement of a display and its relevant buttons may affect perceived harmoniousness.…”

“…According to Yun et al [15], females emphasize on aesthetic values compared to males, while men prefer clearness of menu items and softness of bell sound. While the respondents in the present study preferred not to have multitap system, squarish keys, and about texture nobody bothered much.…”

“…• Index finger breadth, proximal (15): It is the straight distance between the most lateral and medial points on the proximomedial phalangeal joint of the second finger (Index finger).…”