Summary
First‐line treatments for classical Hodgkin lymphoma (
HL
) include
ABVD
(adriamycin, bleomycin, vinblastine, dacarbazine) and
BEACOPP
escalated
(escalated dose bleomycin, etoposide, adriamycin, cyclophosphamide, vincristine, procarbazine, prednisone). To further improve overall outcomes, positron emission tomography‐driven strategies and
ABVD
or
BEACOPP
variants incorporating the antibody‐drug conjugate brentuximab vedotin (
BV
) or anti‐
PD
1 antibodies are under investigation in advanced‐stage patients. The present study aimed to elicit preferences for attributes associated with
ABVD
,
BEACOPP
escalated
and
BV
‐
AVD
(
BV
, adriamycin, vinblastine and dacarbazine) among patients and physicians. Cross‐sectional online discrete choice experiments were administered to
HL
patients (
n
= 381) and haematologists/oncologists (
n
= 357) in France, Germany and the United Kingdom. Included attributes were progression‐free survival (
PFS
), overall survival (
OS
), and the risk of neuropathy, lung damage, infertility and hospitalisation due to adverse events. Whereas 5‐year
PFS
and
OS
were the most important treatment attributes to patients, the relative importance of each attribute and preference weights for each level varied among physicians according to the description of the hypothetical patient for whom treatment was recommended.
PFS
and
OS
most strongly influenced physicians’ recommendations when considering young female patients who did not want children or young male patients. Infertility was more important to physicians’ treatment decision than
PFS
when considering young women with unknown fertility preferences, whereas hospitalisations due to adverse events played the largest role in treatment decisions for older patients.