“…Although a number of legal measures have been taken to ban tobacco advertising, including the 1991 Tobacco Products Monopoly Law (Article 19), the 1994 Advertisement Law (Article 18), the 1995 Tobacco Advertising Management Regulations (Article 8), and the 2005 ratification of the Framework Convention on Tobacco Control of the World Health Organization (The Ministry of Health of China, 2007), yet, recent studies point to the high levels of exposure to tobacco advertisement in all possible venues including traditional (e.g., radio, television, billboards, and printed media) and new venues (e.g., internet, movies and TV series, event sponsorship, free samples, sale point display) presented by the tobacco industry through direct and indirect methods (Li et al, 2009;Yang et al, 2010;Lau, Chen, & Ren, 2012;Yang et al, 2012Yang et al, ). 2005).…”