Increasing Fundraising Efficiency by Segmenting Donors

Srnka, Katharina; Grohs, Reinhard; Eckler, Ingeborg

doi:10.1016/s1441-3582(03)70119-0

Cited by 51 publications

(88 citation statements)

References 24 publications

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“…A key insight of our findings is that scientific data donation differs in some important ways from other charitable donations. Most prior studies on charitable donation have suggested that in general, people's propensity to donate increases with age and education, and that females donate more often than males (Schlegelmilch et al, 1997;Simmons and Emanuele, 2007;Srnka et al, 2003). However, our findings suggest that this is not the case for scientific data donation.…”

Section: Donating Contextual Data Is Not the Same As Other Types Of Dcontrasting

confidence: 86%

Donating Context Data to Science: The Effects of Social Signals and Perceptions on Action-Taking

Yong¹,

Ferreira²,

Gonçalves³

et al. 2016

Interact. Comput.

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It is becoming increasingly easy for researchers to develop context-aware applications for smartphones. A perennial challenge, however, is to convince a large number of people to install them and donate contextual data for scientific purposes. Our empirical study seeks to address this challenge by investigating how people's perception and attitude affect their willingness to donate context data to researchers and quantifies the effects of social signals on donation action-taking. Our findings indicate that the perceived need for donation and perceived organization reputation are key determinants in deciding whether to donate: people with altruistic personality do not necessarily donate if they cannot see the need to take an action. Furthermore, we provide evidence that even if people indicate a willingness to donate, they are hesitant to take action towards donating data unless catalysts like social signals (hints about the actions of others) are present. RESEARCH HIGHLIGHTS • Social signal affects people's actual human-computer interaction data donation behavior. • Participants who saw social signal were five times more likely to become donors • Perceived organization reputation and need to donate are key determinants.

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Section: Donating Contextual Data Is Not the Same As Other Types Of Dcontrasting

confidence: 86%

Donating Context Data to Science: The Effects of Social Signals and Perceptions on Action-Taking

Yong¹,

Ferreira²,

Gonçalves³

et al. 2016

Interact. Comput.

View full text Add to dashboard Cite

show abstract

“…Greene & Baron, 2001). An average donor supporting primarily ingroup-organizations is likely to put a greater value on personal experiences (higher chance of personally knowing someone who can benefit from the donation, Small & Simonsohn, 2008;Srnka et al, 2003) or on group-specific responsibilities (believing that you have a responsibility to help members of your own group but not a responsibility to help those outside of your group, Erlandsson, Björklund & Bäckström, 2015;Baron, Ritov & Greene, 2013).…”

Section: Discussionmentioning

confidence: 99%

Donations to Outgroup Charities, but Not Ingroup Charities, Predict Helping Intentions Toward Street-Beggars in Sweden

Erlandsson

Nilsson

Tinghög

et al. 2018

Nonprofit and Voluntary Sector Quarterly

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This article investigates how donation behavior to charitable organizations and helping intentions toward begging European Union (EU)-migrants are related. This question was tested by analyzing survey responses from 1,050 participants sampled from the general Swedish population. Although the overall results suggested that donations to charitable organizations were positively related to helping intentions toward beggars, the results differed substantially as a function of whether the organization was perceived to focus its efforts on outgroup victims or on ingroup victims. Specifically, whereas donation behavior toward outgroup-focused organizations clearly predicted more helping intentions toward beggars (also when controlling for demographics, education, income, religiosity, and political inclination), donation behavior toward ingroup-focused organizations predicted slightly less helping intentions toward beggars. We conclude that the type of charitable organization a person donates to might tell us more about his or her values and preferences than merely whether or not he or she donates at all.

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“…To be able to take differences in what causes people prefer into consideration, it is necessary to give participants the opportunity to select among causes and to disentangle the act of selecting a cause from the overall incidence and amount of donations. In addition, most of the participants in these studies were in their 20s, although medical causes may have greater moral urgency among older persons (Neumayr & Handy, 2019;Srnka, Grohs, & Eckler, 2003).…”

Section: Moral Foundations Theory and Charitable Givingmentioning

confidence: 99%

Moral foundations theory and the psychology of charitable giving

Nilsson¹,

Erlandsson²,

Västfjäll³

2018

Preprint

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Moral foundations theory proposes that intuitions about what is morally right or wrong rest upon a set of universal foundations. Although this theory has generated a recent surge of research, few studies have investigated the real-world moral consequences of the postulated moral intuitions. We show that they are predictably associated with an important type of moral behaviour. Stronger individualizing intuitions (fairness and harm prevention) and weaker binding intuitions (loyalty, authority, and sanctity) were associated with the willingness to comply with a request to volunteer for charity and with the amount of self-reported donations to charity organizations. Among participants who complied with the request, individualizing intuitions predicted the allocation of donations to causes that benefit out-groups, whereas binding intuitions predicted the allocation of donations to causes that benefit the in-group. The associations between moral foundations and self-report measures of allocations in a hypothetical dilemma and concern with helping in-group and out-group victims were similar. Moral foundations predicted charitable giving over and above effects of political ideology, religiosity, and demographics, although variables within these categories also exhibited unique effects on charitable giving and accounted for a portion of the relationship between moral foundations and charitable giving.

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Increasing Fundraising Efficiency by Segmenting Donors

Cited by 51 publications

References 24 publications

Donating Context Data to Science: The Effects of Social Signals and Perceptions on Action-Taking

Donating Context Data to Science: The Effects of Social Signals and Perceptions on Action-Taking

Donations to Outgroup Charities, but Not Ingroup Charities, Predict Helping Intentions Toward Street-Beggars in Sweden

Moral foundations theory and the psychology of charitable giving

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