Increasing libraries' content findability on the web with search engine optimization

Onaifo, Daniel; Pennington, Diane Rasmussen

doi:10.1108/07378831311303958

Cited by 51 publications

(44 citation statements)

References 11 publications

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“…They are meant to enhance the indexing process of web pages by search engines [11][12][13][14]. Among others, if web page authors employ SEO techniques, this results in higher web page visibility in response to relevant user queries [16].…”

Section: Search Engine Optimization (Seo) Techniques For Visibility Omentioning

confidence: 99%

“…Among others, if web page authors employ SEO techniques, this results in higher web page visibility in response to relevant user queries [16]. Elements that impact on the visibility of web pages are related to the metadata structure of the page, its content and the number of hyperlinks pointing to the web page in question [12][13][14]17,18]. SEO techniques "tune" the metadata structure and content of a web page to increase its visibility by web search engines.…”

Section: Search Engine Optimization (Seo) Techniques For Visibility Omentioning

confidence: 99%

“…On-site optimization consists of techniques applied to web pages in order to enhance their online visibility. For example, libraries employ on-site optimization techniques by duplicating online information about library resources as web pages that can be crawled and indexed to ultimately be searchable by web search engines; this resolves the invisibility of online library resources [13]. We follow a similar approach in this article by duplicating geoportal content (information about geospatial data) in web pages, which are discoverable by web search engines.…”

Section: Seo Techniques In Academic Literaturementioning

confidence: 99%

“…We used SEO techniques, which are widely used as a strategy for enhancing the visibility of web pages in the results of search engines [11][12][13][14]. Improving the visibility of web pages with geospatial metadata can have a significant impact on the discoverability of geospatial resources.…”

Section: Introductionmentioning

confidence: 99%

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Employing Search Engine Optimization (SEO) Techniques for Improving the Discovery of Geospatial Resources on the Web

Katumba

Coetzee

2017

IJGI

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Abstract:With the increasing use of geographical information and technology in a variety of knowledge domains and disciplines, the need to discover and access suitable geospatial data is imperative. Most spatial data infrastructures (SDI) provide geoportals as entry points to the SDI through which geospatial data are disseminated and shared. Geoportals are often known in geoinformation communities only, and they present technological challenges for indexing by web search engines. To overcome these challenges, we identified and categorized search terms typically employed by users when looking for geospatial resources on the Web. Guided by these terms, we published metadata about geospatial sources "directly" on the Web and performed empirical tests with search engine optimization (SEO) techniques. Two sets of HTML pages were prepared and registered with Google and Bing respectively. The metadata in one set was marked up with Dublin Core, the other with Schema.org. Analysis of the results shows that Google was more effective than Bing in retrieving the pages. Pages marked up with Schema.org were more effectively retrieved than those marked up with Dublin Core. The statistical results were significant in most of the tests performed. This research confirms that pages marked up with Schema.org and Dublin Core are a novel alternative for improving the visibility and facilitating the discovery of geospatial resources on the Web.

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Section: Search Engine Optimization (Seo) Techniques For Visibility Omentioning

confidence: 99%

Section: Search Engine Optimization (Seo) Techniques For Visibility Omentioning

confidence: 99%

Section: Seo Techniques In Academic Literaturementioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Employing Search Engine Optimization (SEO) Techniques for Improving the Discovery of Geospatial Resources on the Web

Katumba

Coetzee

2017

IJGI

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“…Aside from these examples, however, there is a surprising dearth of literature in library and information science about the problem of search engine visibility for libraries, and only a handful of studies that explore libraries' application of SEO exist (Onaifo & Rasmussen, 2012). services" (p. 265).…”

Section: Exposing Library Opacs To the Surface Webmentioning

confidence: 99%

Google, Public Libraries, and the Deep Web

Blandford

2015

DJIM

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A February 2012 Pew Internet survey found that 91% of online adults use search engines to find information on the web (Purcell, Brenner, & Rainie, 2012). When asked which search engine they use most often, 83% of search users say Google. This paper outlines a challenge to public libraries, which have a mandate to facilitate public access to information. A preliminary study reveals that many public libraries in Canada currently block their catalogues from Google's indexing robots, effectively rendering their resources invisible to the majority of Internet searchers. This fact undermines the purpose and functionality of public libraries' Online Public Access Catalogues (OPACs). This paper will address the problem of dynamic content for search engine robots, and suggest solutions, as well as illustrating the need for future studies. Google, Public Libraries, and the Deep WebAbout the Author: Alieda is a MLIS candidate from Victoria, British Columbia. She is the Digital Publications Officer for the School of Information Management Student Association and an Editorial Chair for the Dalhousie Journal of Interdisciplinary Management. She has also served as the Fundraising Chair for Librarians Without Borders and is a founding member of FYI Halifax, an action-oriented community group interested in local literacy projects and information activism. Her professional interests lie in public libraries, particularly collection development, community outreach, and emerging technologies.

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Scholarly journal publishing standards, policies and guidelines

Ndungu

2021

Learned Publishing

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It is easy to launch and run a journal but, more difficult to ensure that it adheres to best practices and provides a sustainable, secure, validated and respected venue for research. On launching a new journal, it is vital that the publisher and editors create suitable policies, technical systems and procedures before the inaugural call for papers is sent out. This article reviews the plethora of guidance that is available but scattered across multiple websites and draws together the key issues required by any new journal. The key areas considered are: journal and article identifiers; ethical and practical policies; technical decisions and considerations; systems for submission, publication and archiving; and promotion and marketing. The article provides a snapshot of the issues that all new publishers and editors need to consider.

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Increasing libraries' content findability on the web with search engine optimization

Cited by 51 publications

References 11 publications

Employing Search Engine Optimization (SEO) Techniques for Improving the Discovery of Geospatial Resources on the Web

Employing Search Engine Optimization (SEO) Techniques for Improving the Discovery of Geospatial Resources on the Web

Google, Public Libraries, and the Deep Web

Scholarly journal publishing standards, policies and guidelines

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