2021
DOI: 10.1108/jmb-07-2021-0022
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Increasing non-oil revenue potentiality through digital commerce: the case study in KSA

Abstract: PurposeThis study mainly focuses on the potentiality of the e-commerce industry's opportunities and limitations in the Kingdom of Saudi Arabia (KSA) specifically toward non-oil revenue sectors.Design/methodology/approachE-commerce contribution to the retail market industry becomes more global and more flexible with the rapid growth of the Internet and information technology revolution. A new way of conducting business is rendered by e-commerce, which helps to make a profit electronically.FindingsThe main contr… Show more

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Cited by 5 publications
(5 citation statements)
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“…To test the hypothesized relationships, this study relies on survey data collected from the plastics manufacturing sector in KSA. This particular sector provides a suitable context for addressing the research objectives of this study because organizations in this sector have adopted CT into their operations and processes, keeping in line with Saudi Arabia's National Vision 2030, where the digital transformation of industries is a key component (Al‐Maliki, 2021; Haines, 2021; Hudhaif, 2021). Moreover, the government of KSA is encouraging and assisting other organizations in the same sector that are yet to adopt CT in their processes to make the journey toward a more digitalized I4.0 environment (AlArjani et al, 2021; Atif, 2023).…”
Section: Introductionmentioning
confidence: 99%
“…To test the hypothesized relationships, this study relies on survey data collected from the plastics manufacturing sector in KSA. This particular sector provides a suitable context for addressing the research objectives of this study because organizations in this sector have adopted CT into their operations and processes, keeping in line with Saudi Arabia's National Vision 2030, where the digital transformation of industries is a key component (Al‐Maliki, 2021; Haines, 2021; Hudhaif, 2021). Moreover, the government of KSA is encouraging and assisting other organizations in the same sector that are yet to adopt CT in their processes to make the journey toward a more digitalized I4.0 environment (AlArjani et al, 2021; Atif, 2023).…”
Section: Introductionmentioning
confidence: 99%
“…Business owners needed to rethink their approaches to trade in light of the Fourth Industrial Revolution and the global pandemic and consider e-commerce as a means of business continuity (Mele et al, 2021). E-commerce has been a commodity when businesses are planning to move into a new market (Al-Khalidi Al-Maliki, 2021). It is very cheap and easier which has led to improvement of value chains and operations (Al-Khalidi Al-Maliki, 2021).…”
Section: Introductionmentioning
confidence: 99%
“…E-commerce has been a commodity when businesses are planning to move into a new market (Al-Khalidi Al-Maliki, 2021). It is very cheap and easier which has led to improvement of value chains and operations (Al-Khalidi Al-Maliki, 2021). It has created a new era where business strategies are shifted from traditional trade to more focused advance technology trade (Alzahrani, 2018).…”
Section: Introductionmentioning
confidence: 99%
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“…Saudi Arabia is no exception to this trend, with its rapidly growing e-commerce market and digitally savvy consumer base. E-commerce in Saudi Arabia has emerged as a robust and rapidly expanding sector within the Middle East and North Africa (MENA) region (Al-Khalidi Al-Maliki, 2021;Sindakis and Aggarwal, 2022). Fueled by factors like increasing internet penetration, a tech-savvy population, and strong government support for digital transformation through initiatives like Vision 2030 and the National Ecommerce Strategy, the market's growth is undeniable.…”
Section: Introductionmentioning
confidence: 99%