“…As a contribution to the literature, this study aims to understand the underlying mechanisms of the willingness to participate in academic research as a social media data donor. Earlier research has shown that digital data-sharing behavior in a broader sense can be a function of the offered incentives (Jäckle et al, 2019;Keusch et al, 2019;Ságvári et al, 2021), the type of data (Beuthner et al, 2023;Revilla et al, 2019;Silber et al, 2022;Wenz et al, 2019) (Revilla et al, 2019;Silber et al, 2022;Wenz et al, 2019, Beuthner 2023, the autonomy over data collection or the study's sponsor (Keusch et al, 2019;Struminskaya et al, 2020Struminskaya et al, , 2021, (Keusch et al, 2019;Struminskaya et al, 2020), the respondents' characteristics such as privacy concerns (Struminskaya et al, 2021), and various other factors as well.…”