Increasing Price Competitiveness through Efficient Use of Materials with Upcycle and Patchwork Techniques in the Clothing Production Process

Abstract

Consumers in choosing clothing products are increasingly considering many things, including models that are up to date with a touch of new technology, good quality but at competitive prices on equivalent products. This condition needs to be observed by a fashion entrepreneur, especially with regard to the issue of how to produce clothing at competitive prices (relatively cheaper for equivalent quality) without compromising on quality and with innovative models. Waste from the fashion production process, especially patchwork, can be utilized so that it can become a new product (and at the same time present innovation) and can bring profits. In this way, the use of raw materials for the main product (clothing) is more efficient, and this will also have an effect on reducing production costs. This analytical presentation is emphasized on the problem of how to make the price of fashion products more competitive without abandoning quality requirements and with up to date models. In addition, it also presents an illustration of how to make fashion products using efficient raw materials, namely by utilizing waste clothing products for product innovation (upcycle). These products are in the form of accessories or complementary clothing and household accessories which are done using patchwork techniques.