Stemming from ambition theory, a vast body of studies has demonstrated how politicians' pursuits of different goals can explain their behaviors. Among other goals, politicians strive for re‐election or to attain a better office. However, little is known about the way politicians prioritize these goals. This article uses the phenomenon of legislative party switching to address this void and examines how hierarchy between goals determines legislator strategies. The study exploits the 2008 Romanian electoral reform, which rendered the electoral system more candidate centered. Drawing on data from more than 3,900 individual‐level observations over the period from 1996 to 2012, this article shows how vote incentives alter the trade‐offs between re‐election and office motivations. The findings suggest that politicians will pursue office goals only if the goal of re‐election is to be achieved.