Sought to increase coed undergraduates self‐reported daydreaming. Six‐hundred twenty‐five Ss completed the Daydreaming Frequency scale of the Imaginal Processes Inventory. Sixty low daydreamers, 30 male and 30 female were selected to participate. The 60 Ss' also completed six additional scales from the Imaginal Processes Inventory and the Verbalizer‐Visualizer Questionnaire. Ss were assigned to one of three groups: a talk about daydreaming emphasizing its adaptive qualities, and attention control or a no treatment control. Results of a three factor (group, sex, and time) ANOVA with repeated measures on the time factor indicated that the group hearing the talk significantly (p < 0.05) increased their self reported daydreaming from pre to posttest. There were no significant changes for either control group (F < 1). There was also no relationship found between changes in daydreaming frequency and ones' initial attitude toward daydreaming. Results suggest that providing undergraduates with positive information about daydreaming leads to an increased frequency of self‐reported daydreaming. Three alternate explanations of the results are discussed.