Increasing trust in mobile commerce through design aesthetics

Li, Yung-Ming; Yeh, Yung-Shao

doi:10.1016/j.chb.2010.01.004

Cited by 374 publications

(230 citation statements)

References 61 publications

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“…Research also suggests that design aesthetics lead to loyalty in m-commerce as the success of m-commerce is dependent on consumer acceptance (Cyr et al, 2006). In fact, design aesthetics act as a tool for developing trust and gaining customer attention (Li and Yeh, 2010).…”

Section: Featuresmentioning

confidence: 99%

“…Design aesthetics may also lead to customer loyalty and builds trust (Cyr et al, 2006;Li and Yeh, 2010). While interface design plays an important role, policies relating to privacy and security can help customers to understand their rights.…”

Section: Inhibitorsmentioning

confidence: 99%

“…Therefore, Feng et al (2006) argued that m-commerce can be considered an extension of ecommerce as it has the ability to offer a new business model with different usage patterns and interaction styles. Mcommerce business model offers mobility and reachability as mobile devices can be carried easily and can be connected to the Internet through mobile service providers (Haque, 2004;Li and Yeh, 2010;Liu and Liou, 2011). Interestingly, most of the studies related to m-commerce adoption are focused on consumers' intention to adopt new technology, and there is a lack of research in identifying what factors influence organizations to adopt mcommerce.…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Mobile Commerce Adoption in North American Organizations: An Empirical Study of Organizational Factors

Grandhi¹,

Wibowo²

2016

CIBIMA

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Section: Featuresmentioning

confidence: 99%

Section: Inhibitorsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Mobile Commerce Adoption in North American Organizations: An Empirical Study of Organizational Factors

Grandhi¹,

Wibowo²

2016

CIBIMA

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“…The scarce interest has come from businesses who have been indeed interested in design aesthetics. This branch of aesthetic thinking examines the usefulness, attractiveness and ease of use of a website or software, aspects that are crucial to build trust from customers (Li & Yeh, 2010). Although these aspects could also be relevant for educational design, in our context, it is not only of interest the interaction between an individual and the technology, but also the aesthetic processes that take place online between the three agents previously mentioned: students, teachers and content.…”

Section: Challenges and Possibilities In The Digital Eramentioning

confidence: 99%

8 Ethical and Aesthetic Considerations in Language Moocs

Álvarez¹

2014

Language MOOCs: Providing Learning, Transcending Boundaries

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This chapter focuses on critical aspects, not usually discussed, in the field of language education. Its main purpose is to examine the ethical and aesthetic dimensions of language education in the context of e-learning, in particular in global learning via MOOCs. The literature on the use of information and communication technology (ICT) has highlighted how the new learning environments and tools have provided great opportunities as well as new challenges for language teaching and learning, but it has been less explicit about how these technologies, virtual environments and modes of computer mediated communication have impacted on the ethics and aesthetics of language education. Here I consider how the context, the content, the medium and the agents involved in education can be approached from an ethical and aesthetic perspective, and the reasons why these considerations are important for our language programmes.

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“…In mobile commerce, research has mostly shown the influence of aesthetic design in the ease of use of mobile technology (Cyr, Head and Ivanov, 2006;Li and Yeh, 2010;Okazaki and Mendez, 2013) as well as a determinant of the adoption of mobile commerce (Lee and Benbasat, 2004). Aesthetics also depends on the category of the product.…”

Section: Determinants Of Trust and Satisfactionmentioning

confidence: 99%

Determinants of clothing repurchase through mobile devices

Rodríguez–Torrico¹,

Gutiérrez²,

José³

2015

ESIC Market

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Purchasing clothes via mobile devices is a growing sector. This paper analyzed the cognitive (reputation, guarantee and security & privacy policies) and experiential aspects (aesthetics, interactivity, enjoyment and personalization) that increase customer satisfaction and trust of the mobile buying process as well as customer intention to repeat buying using this same channel. Our analysis used a sample of mobile purchasers from a clothing company's mobile website. The results indicate that the cognitive signals show greater influence than the experiential in relational variables. Satisfaction, meanwhile, is enhanced by the attractiveness of the mobile website and buyer trust. Finally, both satisfaction and trust are key factors in the customer's intention to repeat buying clothes via mobile devices.

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Increasing trust in mobile commerce through design aesthetics

Cited by 374 publications

References 61 publications

Mobile Commerce Adoption in North American Organizations: An Empirical Study of Organizational Factors

Mobile Commerce Adoption in North American Organizations: An Empirical Study of Organizational Factors

8 Ethical and Aesthetic Considerations in Language Moocs

Determinants of clothing repurchase through mobile devices

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