Increasing Website Conversions Using Content Repetitions with Different Levels of Persuasion

Jankowski, Jarosław

doi:10.1007/978-3-642-36543-0_45

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2015

2024

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Cited by 10 publications

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“…The proposed solution is based on the decomposition of interactive objects on components, and can reduce the dimensionality of decision-making problems as well as increase the effectiveness of the participation factor analysis methods and is an extension of our earlier studies related to the recommending interfaces (Jankowski 2013a), web conversions (Jankowski 2013b) and repeated contacts with the marketing content (Jankowski 2013c). The proposed solution is based on the decomposition of interactive objects on components, and can reduce the dimensionality of decision-making problems as well as increase the effectiveness of the participation factor analysis methods and is an extension of our earlier studies related to the recommending interfaces (Jankowski 2013a), web conversions (Jankowski 2013b) and repeated contacts with the marketing content (Jankowski 2013c).…”

Section: Assumptions For Experimental Researchmentioning

confidence: 99%