“…The theory includes assessments of the contributions various communication strategies make toward an individual's self-perceptions (Tarr et al, 2005). Similar to the cultural assertions regarding "individualism" and "collectivism" (Markus & Kitayama, 1991), self-construal generally classifies individuals' selfperceptions into two opposing yet complementary categories: "independent self-construals" and "interdependent self-construals" (Kim & Sharkey, 1995). People demonstrating independent self-construals perceive themselves as having a "bounded, unitary, stable self that is separate from the social context" (Tarr et al, 2005, p. 500).…”