Independent Cinema in the Digital Age: Is Digital Transformation the Only Way to Survival?

Sadlowska, K.; Karlsson, P.S.; Brown, Steven

doi:10.15458/ebr.88

Cited by 3 publications

(2 citation statements)

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“…OTT market is segmented into Subscription Video on demand (SVOD), Freemium and transactional Video on Demand (TVOD), Ad based Video On Demand (AVOD), Premium Video on Demand (PVOD). (Karolina Maria Sadlowska, 2019). OTT content is accessible by different types of streaming services.…”

Section: Ottmentioning

confidence: 99%

A study on ott and censorship in India

2023

IJDR

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In this fast-paced world, each one of us sits in front of electronic gadgets to pass the time. The digital uprising and the handheld devices (Mobile and Tablet) are evolving with impressive features, creating a pleasant andc omfortable environment for watching content. The "Anyone, Anywhere" phenomenon, i.e. facilitated by gadgets technologies. The feature advancement has stimulated the search for a medium that is full of visual experiences, thus leading to the birth of OTT platforms. The Over the Top (OTT) platform significantly impacts the entertainment sectors' innovative drive. This audio-visual platform provides an opportunity to user’s to choose the content which is based on their preferences. One can say Bigflix, launched by Reliance (2008), is India's first OTT platform, comprising feature films, series, T.V. shows, and documentaries. Censorship has to be understood in the broad spectrum. In that case, it defines the suppression of an individual's information, ideas, and artistic expression, whether it's a suppression of private entities, speakers, writers, or artists. The Ministry of Information and Broadcasting announced India's regulatory code for OTT platforms On February 25, 2021. In this study, we will focus on different OTT platforms and the censorship worldwide, determine the possible outcomes and make a few suggestions that can be brought in censorship and media laws.

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Section: Ottmentioning

confidence: 99%

A study on ott and censorship in India

2023

IJDR

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“…YouTube is an example of an AVOD, where revenue comes from advertising embedded in the content. TVOD is where users pay only once for renting or purchasing a movie or television program, which they can watch multiple times (Sadlowska et al, 2019). Apple iTunes is an example of a TVOD.…”

Section: Introductionmentioning

confidence: 99%

A deeper understanding of switching intention and the perceptions of non-subscribers

Tsai

2022

ITP

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PurposeMost previous studies on new technologies and services have concentrated on their acceptance, seldom exploring in depth why users may choose not to accept technology or service and remain “non-users.” This study aims to understand free platform users' intention to switch to paid subscription platforms.Design/methodology/approachThis study utilized push-pull-mooring (PPM) theory to investigate free OTT platform viewers' switching intentions toward paid OTT platforms. A research model was established and examined via a two-stage partial least square (PLS) method. A total of 446 free users were collected from Facebook and Line for data analysis.FindingsResults show that perceived intrusiveness is the push factor and alternative attractiveness is the pull factor and that both have a positive impact on the switching intention of non-subscribers. Habit represents the mooring factor and negative affects switching intention. Perceived convenience and perceived enjoyment are shown to be two significant habitual antecedents. Furthermore, habit is revealed to moderate the effect of users' perceived advertisement intrusion and alternative attractiveness on switching intention to strengthen positive impact when the habit is strong.Originality/valueThis study is one of the pioneering studies to consider free-to-paid switching behavior on media services using PPM's structural equation model. Contrary to previous research, the study found that, in the context of the free-to-paid transition, highly accustomed users' perception of pull factors and push factors were strengthened, thus generating the tendency to switch platforms.

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Digital transformation adoption and its influence on performance: an empirical study of creative companies in Vietnam

Tran,

Pavelková

2024

Creativity Studies

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The purpose of the study clarifies the digital transformation adoption and how it impacts on the performance of creative companies in Vietnam. This investigation applied the technology–organization–environment framework and the structural equation modeling approach. The data was collected from 674 survey participants who are middle and senior managers or owners of creative companies in Vietnam, mainly located in Hanoi and Ho Chi Minh City. The structural equation modeling analysis indicates a positive relationship between technological, organizational, and environmental factors, and digital transformation adoption; the digital transformation adoption positively affects a company performance. These findings substantially contribute to the knowledge of digital technologies, digital transformation, company performance, and creative industries in the context of technology, organization, and environment. This research also provides insights for policymakers, readers, scientific communities, and management levels of creative industries to understand more about the environment of Vietnam’s creative industries.

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Independent Cinema in the Digital Age: Is Digital Transformation the Only Way to Survival?

Cited by 3 publications

References 1 publication

A study on ott and censorship in India

A study on ott and censorship in India

A deeper understanding of switching intention and the perceptions of non-subscribers

Digital transformation adoption and its influence on performance: an empirical study of creative companies in Vietnam

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