Independent travelling decision-making on B&B selection: exploratory analysis of Chinese travellers to Taiwan

Exploring Driving Forces of Innovation in the MSEs: The Case of the Sustainable B&B Tourism Industry

“…Hence, B&B owners have strived to distinguish themselves, which has promoted diverse innovations within the industry. (2) International journals have published many survey studies on Taiwan's B&B industry [18,24,25,[28][29][30][31][32]. This implies that the B&B industry's development has research value and is quite representative.…”

The influence of consumers' implicit self‐theories on homestay accommodation selection

“…Theoretically, this research contributes some new knowledge to the growing body of research about consumer behaviour in the tourism and hospitality context. Unlike prior studies that only examined the impact of accommodation‐related features (e.g., availability of facilities, cleanliness, and safety and security) on consumers' accommodation selection (e.g., Fawzy, 2010; Hao & Har, 2014; Hsiao & Chuang, 2015; Lockyer & Roberts, 2009), this study is one of the limited works that examine how guest characteristics and particularly psychographic characteristics affect accommodation selection. Being one of the first attempts that connect consumers' implicit self‐theories with their touristic behaviour, this research reveals the underlying mechanism of how implicit self‐theories shape their judgement and decisions regarding homestays.…”

“…Chen et al (2017) also opine that the results from those accommodation selection studies can equip practitioners with actionable clues for improving their targeting strategy. Considering the theoretical and practical significance of this topic, numerous studies have been conducted to investigate determinants affecting consumers' selection of commercial accommodation like motels (Lockyer & Roberts, 2009), self‐catering accommodation (Martín et al, 2018), bed‐and‐breakfast establishments (Hsiao & Chuang, 2015), and capsule hotels (Lee et al, 2018). Undeniably, the studies listed above make many contributions to knowledge and practice.…”