Indian Cuisine—The Cultural Connection

Mangalassary, Sunil

doi:10.1007/978-3-662-48159-2_7

Cited by 13 publications

(10 citation statements)

References 8 publications

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“…Milk and dairy products have long been essential in most Indian vegetarian cuisines, adding flavor, texture, and familiarity to dishes (Kumar et al, 2014; Mangalassary, 2016). They are integral to traditional recipes, from creamy desserts to savory dishes.…”

Section: Discussionmentioning

confidence: 99%

“…Dairy products hold an integral position within Indian vegetarian and non-vegetarian/carnivorous diets, making the Indian dietary landscape distinctive in its combination of vegetarianism and dairy consumption (Kumar et al, 2014;Mangalassary, 2016). Milk holds a sacred place in various rituals and offerings, symbolizing purity and auspiciousness (Chandra, 2023).…”

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confidence: 99%

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Factors shaping the adoption of sustainable vegan diets

Shah,

Thanki Joshi

2024

Int J Consumer Studies

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The quality and choices of food contribute significantly to human well‐being and support the development of healthy communities worldwide. Despite being the world's largest vegetarian nation, India predominantly follows lacto‐vegetarianism, allowing dairy consumption and creating a distinct dietary landscape shaped by influences from religious, social, and cultural beliefs. This complexity, where dairy and cultural‐religious factors play pivotal roles, makes India a compelling and unique case for understanding the intricacies of adopting vegan dietary preferences. In the present study, an integrated model derived from the health belief model (HBM), the value attitude behavior (VAB) model, and social stigma was adopted as the theoretical framework. The study analyses the interactive effect of perceived benefits, barriers, environmental beliefs, health beliefs, and anti‐speciesism values, with the novel inclusion of social stigma as an independent variable affecting attitudes and intentions toward adopting a vegan diet. To achieve its objective, the study employed a quantitative methodology, recording consumers' responses through a structured questionnaire. The analysis encompassed 504 valid responses from Indian consumers from diverse backgrounds and varied locations. The result unveiled several noteworthy and unique trends. It was found that perceived benefits had a positive impact, while perceived barriers had a negative impact on the health beliefs associated with a vegan diet. Environmental beliefs, health beliefs, and anti‐speciesism values exhibited a positive influence on individuals' attitudes toward adopting a vegan diet. Conversely, social stigma had a negative impact on attitudes toward a vegan diet. Attitude emerged as a pivotal mediator, connecting the social stigma to the vegan diet adoption behavior. The findings of the study offer valuable insights for policymakers, manufacturers, and marketers seeking to encourage the adoption of vegan diets in countries with predominantly vegetarian populations. Additionally, the study puts forth actionable strategies, outlined as implications to promote the widespread adoption of the vegan diet.

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Section: Discussionmentioning

confidence: 99%

mentioning

confidence: 99%

Factors shaping the adoption of sustainable vegan diets

Shah,

Thanki Joshi

2024

Int J Consumer Studies

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“…In the context of colonial South Asia, the British, Portuguese, and French presence also had an imprint on the cuisines of India, Pakistan, Bangladesh, and Sri Lanka (Mangalassary, 2016). British-influenced cookery can be seen in Mumbai and Kolkata.…”

Section: Heritage Cuisinesmentioning

confidence: 99%

Heritage and Tourism: Alternative Perspectives from South Asia

Timothy

2021

S. Asian J. Tourism & Hosp.

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This paper examines the typical ways in which mass tourism has utilized cultural heritage as a salient asset for development. Tourism has long focused on extraordinary, exotic and grand heritage assets at the expense of ordinary, mundane elements the human past that are part of the everyday lives of ordinary people. The paper argues that there are numerous ways in which ordinary heritage should be researched better in South Asia, how it might be used as a tourism resource, and as a tool for community empowerment. The paper focuses on language, Indigenous minorities, religion, traditional livelihoods, and food as exemplars of ordinary heritage with significant potential for tourism and for heritage protection.

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“…Although the subject of food has witnessed extensive scholarship within the fields of anthropology, sociology and cultural history, it has not been addressed very often within the field of communication (Cramer, Greene, & Walters, 2011). Much of the literature concerning the food culture in India has often taken the sociological (Appadurai, 1988; Ferro-Luzzi, 1977; Nandy, 2004) and anthropological route (Mangalassary, 2016). A large and growing body of literature also concerns itself with food policy and food security (for example, see Sujith & Kumar, 2016).…”

Section: New Media and The Indian Foodscape: An Overviewmentioning

confidence: 99%

‘The Test of Taste’: New Media and the ‘Progressive Indian Foodscape’

Nanjangud

Reddy

2020

Journal of Creative Communications

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The discourse surrounding the Indian foodscape has constantly evolved. In the recent past, the Indian foodscape has observably undergone a stark change, especially in the way people perceive and present food. The globalisation and proliferation of both traditional and social media have had a strong impact on the food fabric of India on the restaurant and household level. While shows like MasterChef Australia were instrumental in diffusing artistic food parlance, social media tools, such as Instagram, made mobile phones synonymous with cutlery on tables. The diverse offerings and food packaging in the Indian culinary landscape is slowly turning the food culture into an ‘experience culture’ and consequently, a ‘taste culture’. Also, table theatrics and fusionism have become rampant in the Indian foodscape often creating a hyperreal dining experience. Based on the in-depth interviews with food bloggers, food experts and food enthusiasts, this article argues that the contemporary Indian foodscape increasingly looks beyond just sustenance and attaches meanings of class and art to it. Therefore, this article problematises and assesses the emerging trends in the contemporary Indian food industry through a ‘social-mediatised gaze’, thereby making substantial contributions to the field of media studies and culture studies.

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Indian Cuisine—The Cultural Connection

Cited by 13 publications

References 8 publications

Factors shaping the adoption of sustainable vegan diets

Factors shaping the adoption of sustainable vegan diets

Heritage and Tourism: Alternative Perspectives from South Asia

‘The Test of Taste’: New Media and the ‘Progressive Indian Foodscape’

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