“…This differs from their actual behaviour, as intention refers to the willingness or desire to act, while behaviour pertains to the actual action individuals take (Eisend, 2019). The second strand, on the other hand, examines endusers who engage in music piracy (for instance, Gunter et al, 2010;Jafarkarimi et al, 2015;Popham, 2011;Rochelandet & Le Guel, 2005). Previous research on music piracy has considered various factors, that can be classified into four major groups: (1) socio-demographic characteristics, (2) knowledge and sanctions, (3) social learning, and (4) technological accessibility.…”