“…Supporting these predictions, tenderness is felt in response to human infants and also other baby‐like (i.e., cute and vulnerable) stimuli, including adults whose faces have been experimentally manipulated to appear more infantile (Buckels et al, ; Lishner et al, ; Lishner, Oceja, Stocks, & Zaspel, ), suggesting that tenderness is elicited via activation of the parenting motivational system. Like romantic love, parenting behaviors have been associated with increases in oxytocin (see Feldman, ), suggesting that experiences of tenderness may be associated with the mobilization of physiological resources that aid in parent–infant bonding (Lee, Macbeth, Pagani, & Young, ).…”