Based on the 2014 CFPS data and regional macro data, this paper discusses the ways and mechanisms of family characteristics and regional differences affecting information consumption by using hierarchical linear model. The results show that 8% of the differences in household information expenditure are caused by regional differences. Education level, urban and rural location and per capita income have significant positive effects on information consumption, and the influence of family size on information consumption is negative. Regional characteristics can not only directly affect the level of information consumption, but also can adjust the residents' information consumption tendency through cross level interaction effects. Therefore, in different areas, families with the same characteristics, the level of information consumption is not the same. According to this result, this article finally provides the corresponding policy suggestion for promoting the information consumption level and expanding the effective demand.
Problem PropositionSince the Chinese economy into the new normal, investment growth down, the economic downturn, consumption-driven growth is particularly important. In the context of China's economic restructuring, the final share of consumer spending in GDP rose from 48.74% in 2010 to 51.11% in 2015. However, China's consumption rate is only about 37% in 2015, not only lower than the developed countries of the United States (68.10%) and the United Kingdom (65.07%),but also lower than the developing countries of India (59.57%) and Brazil (63.37%).Besides, far less than the world average of more than 60% level. In 2016, China's information consumption scale reached 3.9 trillion yuan, an increase of 22%, a direct contribution to GDP growth of 0.26 percentage points. In 2015, the United States, Japan per capita information consumption spending were $ 3,400 and $ 2,400, while China only $ 631. Therefore, in the economic transition period, to expand consumer spending, and actively cultivate information consumption, enhance the information consumption space for the stability of economic growth, promote the upgrading of consumption structure is of great significance.Through the research on the existing literature, foreign scholars have started earlier in the research of information research. Josephine (2000)'s research shows that the quality of information service, the quality of information and the language restriction are limited to the consumption of farmers' information service. Utkarsh (2017) used the structural equation model to examine the impact of individual differences on the service experience in information search behavior.Domestic literature before 2013, basically on the theoretical level of information consumption research, and after 2013, there has been concerned climax of information consumption and focus on the empirical level. In the research of information consumption theory, Yinglong Zheng (1994) first proposed the concept of information consumption. In the empirical rese...