Individual Differences in Selective Attention to Information Graphics in Televised Sports

Abstract

Despite the ubiquitous presence of information graphics in sport telecasts, little research has explored how at-home spectators allocate attention to them or individual differences in selective attention. This study demonstrates two viewer characteristics that impact attention to information graphics in two excerpts from the 2012 World Series. Eye-tracking data reveal that although viewers universally attend to these graphics upon onset, those with greater interest in sports and sports statistics exhibited greater cognitive processing of these elements as indexed by gaze duration. Differences in selective attention provide a framework for studying attention in new sport media high in visual complexity.

Learning From News on Different Media Platforms: An Eye-Tracking Experiment

“…Learning differences between news modalities seem to be mainly driven by the structure in which the news is presented that increases user control and selectivity, instead of the difference between reading from paper or from a screen. This finding also adds to mass communication and cognitive psychology research (Buschman & Miller, 2007;Cummins et al, 2016;Uncapher et al, 2011) by confirming that in an online news environment, attention is driven by top-down processes, while in an offline news environment, attention is driven by bottom-up processes. In other words, when reading news on a website, individual characteristics decide which information is attended, while when reading news in the paper, editorial cues that show the salience of information guide which information is attended.…”

“…Top-down attention processes note that individual preferences guide what information is attended, while bottom-up attention processes note that salient information or cues guide which information is attended. Based on previous reasoning (Cummins, Gong, & Kim, 2016), we argue that top-down processes are more important in a website environment. We expect that, when reading news on a website, citizens have more control over the flow of information and as a consequence, attention to news emerges from individual preferences (i.e., through increased user control and thus selective attention).…”

Legal knowledge and its relationship to selective attention using the Rehcom system for Al-Rafidain basketball athletes

“…In this case, the evaluation process will be incomplete and there will be no (Z-value). The results are presented in the form of a table as in Table (1), in addition to measuring the following data:…”

“…the importance of the research in identifying the correlative relationship between legal knowledge and selective attention using the Rehcom system for Al-Rafidain club players in basketball, and the problem of the research was through the researchers' acquaintance with previous studies and looking at the recommendations of researchers in addition to the experience of the supervisor it became clear that the research problem lies in the lack of Attention and focus on psychological aspects according to modern systems through the use of contemporary techniques in diagnosing, qualifying and developing psychological states of basketball players, through the use of (the Rehcom system) because of this effect on diagnosing the level of some accompanying mental variables, (1) and thus knowing the relationship between these variables He showed the legal knowledge of the game in order to advance the status of the basketball game in the future, and the research objectives were to identify the reality of legal knowledge and selective attention using the Rehcom system for Al-Rafidain basketball players, and to identify the correlation between selective attention and the legal knowledge of Al-Rafidain basketball players , (2) And prediction of legal knowledge in terms of selective attention of players Al-Rafidain Club Basketball (3) .…”

Measuring Fantasy Team and Favorite Team Interactivity Through Implicit Association

“…For the category dimension, 16 words (8 for each dimension) were piloted among 35 graduate students to assess fit between the definitions of interactivity and passiveness and the word. The words were collected from previous sport communications, sport management, and gaming literature (Ariel & Avidar, 2015; Cummins, Gong, & Kim, 2016; DeKanter, 2005). Thirty-one students completed this pilot, and the following words were the top scoring for each category:…”