Individual differences in self-attributed motives for tipping: Antecedents, consequences, and implications

Hospitality marketing research: Recent trends and future directions

“…However, Lynn and Sturman (2010) found that tip sizes are, in fact, reliably correlated with service ratings and that other dispositional differences should be viewed as confounding. These results conflict to a certain degree with the results from an earlier study (Lynn, 2009) that dispositional tendencies actually can influence individual motives for tipping. Specifically, Lynn (2009) found that intrinsic motives are associated with larger tips, while self-preservational motives are more closely linked to smaller tips.…”

“…These results conflict to a certain degree with the results from an earlier study (Lynn, 2009) that dispositional tendencies actually can influence individual motives for tipping. Specifically, Lynn (2009) found that intrinsic motives are associated with larger tips, while self-preservational motives are more closely linked to smaller tips. Other studies on tipping found that server behavior can influence tip size.…”

The underlying dimensions of tipping behavior: An exploration, confirmation, and predictive model

“…However, this study also pointed to a high level of variability among individual respondents and noted that while most respondents increased tips at higher levels of service, this pattern of behavior was not consistent across all study participants. Although a number of studies have made a case for the impact of certain demographic characteristics on the likelihood of tipping or the amount of tip given (Brewster and Mallinson, 2009;Kerr and Domazlicky, 2009;Lynn, 2004aLynn, ,b, 2009Lynn and Thomas-Haysbert, 2003), demographics were not shown to impact on the underlying motivations for engaging in tipping behavior in the single study where motivations were examined (Lynn, 2009). …”

“…It seems clear that tipping behavior is complex and multi-determined. The study conducted by Lynn (2009) investigated 14 motivations for tipping in an attempt to secure greater understanding into the individual factors that influence the variability in individual customers' tipping behavior. His study classified the motivations for tipping into two broadly based factors that were designated as intrinsic motives (which included rewarding service and doing the right thing), and self-presentational motives (which were related to items such as avoiding guilt and impressing others).…”

“…Although this design should provide the most direct approach for identifying a significant and sizeable relationship between tip amount and a particular predictor, no silver bullet has emerged from research to date. Thus, prominent researchers in the field continue to encourage research that broadens our understanding and knowledge base in this area (Azar, 2007;Lynn, 2009;Lynn and Sturman, 2010).…”