Individual differences in sharing false political information on social media: Deliberate and accidental sharing, motivations and positive schizotypy

Abstract

False political information–misinformation or disinformation—is widely spread on social media. Individual social media users play a large part in this. However, only a minority actively share false material. It is important to establish what sets these individuals apart from those who do not, and why they do it. Motivations for sharing may vary and are likely to differ between people who share false material unknowingly and on purpose. In this paper we consider the extent to which individual differences in personality and other variables, and motivations for sharing, are associated with the likelihood of people sharing false political information both accidentally and deliberately. In a series of four studies (Ns = 614, 563, 627, 113) we examined predictors of sharing false political information using different methodological approaches. Across the four studies, a key finding was that positive schizotypy is associated with measures of sharing false information both accidentally and deliberately. Motivations for sharing political information online were also relevant, with sharing for reasons of ’raising awareness’ appearing particularly important. Implications for research and practice are discussed.