“…Researchers have sought to identify the factors that contribute to individual differences in social media use. Prior studies have shed light on factors such as users' demographics (e.g., Kim, Sin & Tsai, 2014;Kimbrough, Guadagno, Muscanell & Dill, 2013), personalities (e.g., Blackwell, Leaman, Tramposch, Osborne & Liss, 2017;Correa, Hinsley & de Zúñiga, 2010), motivations (e.g., Lee & Ma, 2012;Oh & Syn, 2015) and system design features (e.g., McCay-Peet & Quan-Haase, 2016;Schlesinger et al, 2017). While many focused on different types of platforms (e.g., social networking sites, microblogs) or specific sites (e.g., Facebook, Twitter), little effort has been made to examine social media at a more granular level, such as particular features of social media (e.g., social feedback features such as number of likes) that individuals find useful.…”