“…Unlike most existing studies (Hopper et al , 2009; Ndemewah and Hiebl, 2022; van Helden and Uddin, 2016; van Helden et al , 2021), the case here does not suggest that the actors at N&TCo adopted the new continuous improvement routine solely due to external pressure (from LeHolding). In contrast, given the intertwinedness of the new continuous improvement routine and the existing performance evaluation/reward routine, as well as the ostensive routines being present, mid- and lower-level managers at N&TCo did not resist the new routine as observed in other case studies of emerging-country organizations (Aliabadi et al , 2021; Harahap, 2021; How and Alawattage, 2012; Moses and Hopper, 2022; Nguyen and Hiebl, 2023). This case research thus suggests that such resistance may be lower if newly introduced management accounting practices are well intertwined with existing practices.…”