“…Alcohol craving is defined as the irrepressible desire to consume the substance and is considered as an important element in the development of alcoholism (Robinson and Berridge, 1993;Field and Cox, 2008) and alcohol relapse (Evren et al, 2010;Sinha et al, 2011). Many studies have investigated how various cues can increase alcohol craving and therefore to trigger alcohol relapse (Pericot-Valverde et al, 2015). However, most cue reactivity studies suffer from several limitations: the experimental paradigms in laboratory settings usually involve behaviors that are far from natural, often use simple stimuli (words or objects) on a computer screen, only allowing for a reduced complexity of behavioral interactions, therefore reducing the generalization of the results to real-life situations (Field and Cox, 2008;Field et al, 2016).…”