“…On the other hand, this has coincided with a reduction in union and employee power, raising concerns about negative outcomes for employees, such as reduced working conditions, job security, flexibility and remuneration and increasing workloads. While Bray and Macneil (2011) point out the association between lower union membership with a decline in collectivism and a rise in individualism, collective bargaining has evened out some of the impact (Connolly et al, 2012) although, given the current state of the market and the effects of the global financial crisis, there are employees who have limited options. This can ultimately lead to a reduction in employee performance, commitment and increased turnover (Sturman et al, 2003).…”