2016
DOI: 10.5171/2016.948644
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Individualists vs. Collectivists in B2C E-Business Purchase Intention

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Cited by 3 publications
(1 citation statement)
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“…By examining (Kang and Sohaib, 2016; Sohaib and Kang, 2016; Kim and Peterson, 2017; Collier and Bienstock, 2015; Sohaib and Kang, 2014), it can be suggested that in B2C e-commerce models, e-commerce space from customers’ perspective is as shown in equation (4). …”
Section: Business-to-consumer Parameters From Customer Perspectivementioning
confidence: 99%
“…By examining (Kang and Sohaib, 2016; Sohaib and Kang, 2016; Kim and Peterson, 2017; Collier and Bienstock, 2015; Sohaib and Kang, 2014), it can be suggested that in B2C e-commerce models, e-commerce space from customers’ perspective is as shown in equation (4). …”
Section: Business-to-consumer Parameters From Customer Perspectivementioning
confidence: 99%