Individualized promises in times of pandemic: Green pass and the legitimation of covid-19 vaccination policies

Avigur-Eshel, Amit

doi:10.1080/19460171.2022.2147852

Critical Policy Studies

2022

DOI: 10.1080/19460171.2022.2147852

|View full text |Cite

Individualized promises in times of pandemic: Green pass and the legitimation of covid-19 vaccination policies

Amit Avigur-Eshel

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...

Citation Types

Supporting

Mentioning

Contrasting

Year Published

2024

Publication Types

Select...

Article1

Relationship

Self Cite0

Independent1

Authors

Journals

Cited by 1 publication

References 35 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

(De)Legitimation in Policy Transfer and Branding: A Dialogical View of the Romanian Covid-19 Vaccination Policy

Cmeciu,

Anton,

Glăvan

2024

MaC

View full text Add to dashboard Cite

<p>As marketing is increasingly expanding from the commercial domain to governance strategy, public health branding and promotional communication for the COVID-19 vaccine were essential for national authorities trying to transfer the WHO communication strategy and vaccine policies to their domestic contexts while maintaining public trust. The aim of this study is to explore the role of (de)legitimation in the COVID-19 vaccine communication (#ROVaccinare/ ROVaccination) policy transfer and branding conducted by the Romanian government on Facebook. Adopting a top-down and bottom-up approach to the sensemaking process of the message strategy promotion, we employed a mixed-methods approach and drew on categorizations of message tailoring related to health communication and operationalizations of discursive (de)legitimation. The main findings showed a preference for rationalization legitimation through the usage of fact-based posts and a clear integration of authorization and narrativization into the message strategy promotion of the ROVaccination page. But despite the prevalence of fact-based posts, legitimation through personal and medical stories were positive predicators of engagement unlike legitimation through facts. The bottom-up approach revealed polarized attitudes towards healthcare professionals as sources of the campaign, the Romanian medical system and towards past and present vaccination. The dominance of polarization in online users’ comments emphasizes their role of agents of conversion contesting either the message sources employed in the campaign or other commenters as personal authorities.</p>

show abstract

(De)Legitimation in Policy Transfer and Branding: A Dialogical View of the Romanian Covid-19 Vaccination Policy

Cmeciu,

Anton,

Glăvan

2024

MaC

View full text Add to dashboard Cite

show abstract

scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.

Contact Info

customersupport@researchsolutions.com

10624 S. Eastern Ave., Ste. A-614

Henderson, NV 89052, USA

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Blog Terms and Conditions API Terms Privacy Policy Contact Cookie Preferences Do Not Sell or Share My Personal Information

Made with 💙 for researchers

Part of the Research Solutions Family.

Individualized promises in times of pandemic: Green pass and the legitimation of covid-19 vaccination policies

Cited by 1 publication

References 35 publications

(De)Legitimation in Policy Transfer and Branding: A Dialogical View of the Romanian Covid-19 Vaccination Policy

(De)Legitimation in Policy Transfer and Branding: A Dialogical View of the Romanian Covid-19 Vaccination Policy

Contact Info

Product

Resources

About