Individuals' motivations to purchase virtual clothes

Khelladi, Insaf; Lejealle, Catherine; Vessal, Saeedeh Rezaee; Castellano, Sylvaine

doi:10.1109/ictmod52902.2021.9739372

Cited by 5 publications

(1 citation statement)

References 21 publications

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“…It summarizes the hedonic, social, and functional value of virtual clothing. In 2021, Khelladi (2021) presented a paper titled "Individuals' motivations to purchase virtual clothes" at the IEEE International Conference on Technology Management, Operations, and Decisions. The paper focuses on the psychological aspects of purchasing NFT virtual clothes.…”

Section: Introductionmentioning

confidence: 99%

Motivations for Consuming Avatar-Specific Virtual Items on The Zepeto Gaming Platform

Aris,

Sarfi,

Akhavan

et al. 2023

Br. J. Ed., Tech. Soc.

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Resumo. O Metaverso oferece a experiência de espacamento duplo da vida no mundo real e em ambientes digitais e permite que os usuários tenham uma presença tridimensional imersiva com seus avatares. Devido à popularidade do Metaverso e à presença precoce de gigantes dos videogames nele, itens virtuais especiais para avatares também receberam maior atenção. Zepeto, a maior plataforma da Coreia do Sul e da Ásia com usuários de todo o mundo, incluindo o Irã, é uma das plataformas de jogos do metaverso que colabora estreitamente com os líderes globais da moda. Devido à crescente popularidade dos produtos coreanos, como o K-Pop, entre crianças e adolescentes iranianos, Zepeto se tornou um universo de jogos popular. Este artigo aborda duas questões à luz dessas descobertas. Primeiro, no âmbito da teoria dos valores de consumo, investiga-se a motivação dos utilizadores para consumir itens virtuais especificamente para avatares no Zepeto, seguido de um exame das potenciais repercussões do seu consumo. A população-alvo deste artigo foram os usuários iranianos do Zepeto. Utilizando os métodos de análise temática e amostragem aleatória, foram realizadas entrevistas semiestruturadas com 35 usuários iranianos do Zepeto. Os resultados indicam que no jogo Zepeto o consumo se tornou um modo de representação, e os usuários vivenciam o consumo de itens de moda virtuais de diversas marcas durante suas aventuras em mundos virtuais.

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Section: Introductionmentioning

confidence: 99%

Motivations for Consuming Avatar-Specific Virtual Items on The Zepeto Gaming Platform

Aris,

Sarfi,

Akhavan

et al. 2023

Br. J. Ed., Tech. Soc.

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NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior

Sung

Kwon

Sohn

2023

Psychology and Marketing

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Industry 4.0 technology enables luxury fashion brands in the virtual market to quantify the value of digital items in the metaverse; thus, brands can maintain their reputations, ensure consistent and integrated luxury brand marketing, and attract new consumers in the virtual market. Understanding consumer behavior toward buying digital assets (i.e., nonfungible tokens [NFTs]) is important. By using blockchain‐based NFTs as a way to verify the authenticity of digital assets in the virtual market, luxury brands can maintain their reputations and help consumers protect their digital assets. Thus, developing global marketing strategies supported by this technology is important for the success of luxury fashion brands in the metaverse. We conducted analyses to explore consumer behavior in the metaverse with regard to blockchain‐based luxury NFTs. The findings reveal the psychological evaluation process as a mechanism that drives consumer behavior toward NFT luxury brand fashion items in global virtual markets. The empirical findings also extend the application of game theory and prospect theory by revealing the psychological evaluation of risks associated with (not) buying luxury fashion NFTs as another mechanism driving consumer behavior in the metaverse.

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An Avatar's worth in the metaverse workplace: Assessing predictors of avatar customization valuation

Lim,

Ratan,

Foxman

et al. 2024

Computers in Human Behavior

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Individuals' motivations to purchase virtual clothes

Cited by 5 publications

References 21 publications

Motivations for Consuming Avatar-Specific Virtual Items on The Zepeto Gaming Platform

Motivations for Consuming Avatar-Specific Virtual Items on The Zepeto Gaming Platform

NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior

An Avatar's worth in the metaverse workplace: Assessing predictors of avatar customization valuation

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